TECH RESEARCH ASIA (TRA) - Key Persons
Job Titles:
- Principal Advisor, Merger Acquisition
Bruce has 30 years of industry experience and has held senior executive roles across technology, telecommunications and advanced engineering companies in New Zealand, Australia, UK, and USA.
His areas of deep insight and expertise include B2B channels, Go to Market, business development strategy and messaging.
Bruce has extensive experience in merger and acquisition and capital raising in the technology market across Australia and New Zealand and works with the TRA team on merger and acquisition and capital raises.
Job Titles:
- Senior Analyst, ASEAN Region
An engineer by training, Edwin first worked as a technical specialist in one of Malaysia's largest telcos in the 1990s but hung up his engineering boots to try his hand at technology reporting at the leading English daily, where he won several awards for Best Online Technology reporting.
Later, he left to start his own editorial consultancy and became a freelance journalist. For the past 14 years he has covered technology in the ASEAN region for many publications, including ZDNet Asia. In addition to now being a TRA analyst investigating opportunities and trends in the region, Edwin continues to write.
Edwin is particularly passionate about trends in enterprise IT, telco, cloud, big data, FinTech, and mobility.
Job Titles:
- Director, Principal Analyst, Channel Advisory, M a
Mark is an Executive Consultant and Principal Analyst focussed on working with established and emerging technology providers across the Asia-Pacific region.
Prior to working as an analyst Mark spent over 25 years in the Software, IT and Telecommunications industry in Europe and Asia Pacific including Chief Commercial Officer and Director, SME & Channels at Microsoft, General Manager Business Markets at Vodafone, and Vice President ANZ at Juniper Networks.
Mark was also part of a private equity led buyout of a mid-cap software company where he served as CEO for 5 years through to the successful sale of that business.
Mark's current work is focussed on emerging technology trends across Asia-Pacific and the impact this is having on the traditional vendor-partner-customer relationship and how partners need to adapt their business to the new world.
Mark's coverage areas include:
Strategy Development (Growth & Transformation).
Market & Competitive Analysis.
Sales / Marketing and GTM Effectiveness.
Channel Strategy and Development.
Software Markets - SaaS, ISVs, and Strategy.
Merger & Acquisition including buy and sell side mandates.
Mark holds a Bachelor of Science (Honours) in Management Science (Operational Research) from Lancaster University, England and has attended MBA and Management courses at Columbia Business School and the Kellogg School of Management in Chicago.
Job Titles:
- Principal Advisor, Merger Acquisition
Mark is a Chartered Accountant with over thirty years of financial and commercial experience. Starting in professional practice with Big Four experience, he
moved into commerce and has diverse experience across a number of industries. Having worked initially with large corporates, in the last fifteen years Mark has spent significant time providing transactional, consulting and business improvement services to Australian businesses. These services have incorporated business sales, business turnarounds, restructuring, capital and debt raisings,
Mark leads the TRA financial and due diligence process management as part of the mergers and acquisition practice.
Job Titles:
- Director, Principal Analyst, CxO Advisory Services
Michael helps senior decision-makers across Asia Pacific rethink their business and technology strategies to become more sustainable and compete more effectively in the digital age. He is a globally recognised speaker and author with over 25 years of research and consulting experience.
Prior to joining Tech Research Asia, Michael was a Vice President, Research Director at
Trevor is a founding partner in TRA and is passionate about helping clients understand how to get the most out of emerging and core technologies across the diverse Asia Pacific region. As research director he has successfully helped establish and grow one of the most exciting IT advisory, research, and consulting firms in the industry.