Hi. I'm Yevgenia Aleksandrovna Yushkova, or simply YAY. I'd like to take a moment to introduce myself, my ideas, and my passions to you. I have been fortunate throughout my life to live in a variety of places, from eastern Russia to the Philippine Islands, and truly experience the exquisite charm of various cultures first hand. This has made me realize one thing- everyone is most beautiful when they are free to be themselves. After working as a top executive in a multinational fashion house, I decided to strike out on my own and see if I could bring this beauty out of every woman I encounter...
I envisioned women like me; women who were proud of their accomplishments, who were excited by their experiences, and who wanted to always feel fashionable but never constrained.