YOURSTRULY

As an ad-tech company, we always try to find the best and most memorable names for our new ideas or products, so each product is given a name inspired by a song that we think fits the solution. When we started to work on programmatic audio ads, we knew that there were two key priorities to be considered. First, the product should be simple and easy to use just by using voice commands and second, it should be technologically advanced, pushing the boundaries of the current state of tech. So it became YoursTruly, after the Electric Light Orchestra song from 1981.

Also known as: Conference

Primary location: London United Kingdom