OPTIMA CONCEPTS

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Optima Concepts is an insight-driven marketing consultancy and training company, focused on the discovery, application and communication of consumer and customer insights... When I set up Optima Concepts in late 2000, the focus was, as the name suggests - on crafting research-ready concepts. Nearly every client company I worked with was reeling with frustration as their positioning, product and service ideas were failing to resonate with consumers. With 9 out of 10 concepts being killed at the final hurdle, concept testing was a perilous time for ideas - and an expensive time for companies. There was definitely a gap in the market... Since then, Optima has gone from strength to strength. Not only do we offer insights consultancy and tailored solutions, but we lead teams on full-circle "Insights-into-Action" Journeys - using real-time, live business challenges.

Also known as: OPTIMA CONCEPTS LIMITED

Registration numbers: SC460339 (CH)

Primary location: PAISLEY SCOTLAND