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Secondly, the in-house SEO expert would only be working on the website of the company, ensuring that there are no distractions in the form of working for other people in the same trade. This entitles the company to get the full attention of the expert, which only goes to drastically increase the functioning of the website, thereby subsequently increasing the rankings as well... Thirdly, there are certain strategies to pulling off the perfect SEO tactics. By outsourcing, the company would not only place their trade secrets in the hands of a third party service provider, but the execution might not be as anticipated. Moreover, getting in contact with the outsourcing SEO experts can prove to be a problem, preferably if they live in a different time zone. Having an in-house expert rectifies all these problems while ensuring that any changes or anything that needs rectification pertaining to SEO of the website can be done immediately... Lastly, by engaging the help of an in-house SEO..