BIA - Key Persons

Job Titles:

• Executive Industry Adviser

With 35+ years of experience in the industry, Brad Adgate is a well-known media insights veteran. Adgate has worked at many top tier advertising agencies and media companies. These include working in the media research departments at Grey Advertising, Backer & Spielvogel, Saatchi & Saatchi Compton and Horizon Media, as well as ad sales research positions at LBS Communications, Turner Broadcasting, Westinghouse Satellite Communications, The Family Channel, and Comcast Spotlight. Through the years, Adgate has provided POV's, presentations, webinars, white papers, and participated in numerous industry panels. Adgate has also been published on a number of occasions by Ad Age, Adweek, Mediapos t and is a contributor to Forbes. Adgate has been sought by the media for his industry insights. He has been interviewed on numerous television and radio outlets about media including The Daily Show, CBS Sunday Morning, Bloomberg, Fox Business, Marketwatch, NPR and CNBC. Adgate has been quoted frequently in The New York Times, Wall Street Journal, Business Week and other prominent publications. Adgate has been a member of several advisory boards and committees, including the Council for Research Excellence in which he chaired the Digital Committee, the Board of Directors of the Media Rating Council, The Board of Governors of the Advertising Research Foundation as well as on the advisory boards for Nielsen's Local TV Committee, Arbitron Radio and Kantar Media. Adgate had also occupied the chair of the American Association of Advertising Agencies (4A's)'s Media Measurement Committee. As chair of the committee, Adgate co-authored the very first P.O.V. from the 4A's on the need to improve local TV audience measurement. Adgate is a graduate of Jacksonville University with a bachelor's degree in history and political science. In 2014, he was named "One of 80 Alumni You Should Know" by the university.

Job Titles:

• Advisory Services' Vice President of Analysis
• Competitive Intelligence / Market Research / Digital Media / View Bio
• Founder and Executive Leader of Women LEADING in LOCAL
• Vice President, Analysis & Insights Founder, Women Leading in Local

Celine Matthiessen covers market research. Expertise: Competitive Intelligence, Market Research, Digital Media Celine Matthiessen, BIA Advisory Services' vice president of analysis and insights, develops the strategy, products and growth of the company's proprietary Local Commerce Monitor (LCM) research of the marketing behaviors of small businesses as well as other custom data products that provide clients with tactical and strategic insights. Celine is also the founder and executive leader of Women LEADING IN LOCAL that is specifically for women in the industries of media, advertising and marketing. The purpose of the group is to give women who attend BIA/Kelsey conferences and other trade conference additional opportunities to network, learn and for professional development.

Job Titles:

• Managing Director

Mr. Wiebe is a Managing Director of BIA Capital Strategies. He joined the firm's affiliate, BIA Capital Corp., in 1996 and is a General Partner and Co-founder of BIA Digital Partners, LP, a mezzanine-focused, private fund. He actively assists telecommunications and media clients in a variety of transformative transactions involving M&A, strategic advisory, fundraising, and/or fairness opinion expertise. Prior to joining BIA, Mr. Wiebe was a Vice President with Mellon Bank providing acquisition finance services to technology companies in the Washington region. From 1989 to 1991 he served in American Security's Workout Group protecting the bank's interest in problem credits, and for three years prior he was a Vice President in the Communications Industries Group. Mr. Wiebe received a BA degree, with distinction, from Cornell University, majoring in Comparative Literature and Latin as a Cornell National Scholar. He was a member of Cornell's 1976 and 1977 NCAA championship lacrosse teams. He holds the Series 7, 24, and 63 licenses.

Job Titles:

• Member of the Valuation Team
• Vice President
• VP, Valuations and Financial Consulting

Expertise: Impairment Testing, Asset Appraisals, Fair Market Valuations Vice President Geoff Price manages and operates BIA Advisory Services' valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars. Price is responsible for the preparation of asset appraisals, valuation studies, strategic consulting assignments, and litigation support for clients in the communications and broadcast industries. He has also been responsible for assisting many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. In addition, Price is part of the business development team and is responsible for client relationships with many of the largest broadcast companies nationwide. His appraisal and valuation experience is diverse, including reports for firms in the cellular, paging, SMR, cable, print, tower and broadcast industries. Price earned a B.S. in finance from Virginia Polytechnic Institute and State University in Blacksburg, Virginia, and received his M.B.A. from George Mason University in Fairfax, Virginia.

Job Titles:

• Managing Director

Mr. Johnson is a Managing Director and co-founded BIA Capital Strategies in 1992. He is also a General Partner and Co-founder of BIA Digital Partners, which invested over $300 million in mezzanine and equity funding in 38 lower middle market companies over ten years. He provides strategic financial advice in M & A transactions, financial recapitalizations and special situations and raises debt and equity capital. He is particularly involved in traditional and digital media and related sector companies. Prior to joining BIA Capital Strategies, Mr. Johnson was the Division Manager of Communications Lending from 1984 to 1992 at American Security Bank and its Maryland National Bank affiliate (now Bank of America) in Washington, D.C. He led and directed complex debt transactions for small to mid-sized media and telecommunications firms throughout the U.S. Prior to that, he served in several lending capacities at Lincoln First Bank (now JP Morgan Chase) in New York and Texas. Mr. Johnson received a B.S. in Commerce from the University of Virginia and an MBA from the University of Rochester. He holds the Series 7, 24, and 63 licenses.

Job Titles:

• Media Buying Agencies

Expertise: Media buying agencies, local media planning and activation, omnichannel campaigns, workflow automation and programmatic trading Gallagher has led local investment planning and activation at major media buying agencies including Spark/Publicis, Starcom/Leo Burnett working with major clients such as GM and Comcast. He has substantial experience and expertise in identifying current trends and evolving best practices for Local TV currencies, omnichannel approaches, inventory management, data/attribution models and media buying software tools. Gallagher's recent work includes advising a growing, regional media agency to improve their Local Buying Operations with focus on systems/tools, buying process, team structure/organization and dynamic local media landscape. He has developed strong professional relationships with agency colleagues and management, senior level Clients, trading partner sales organizations and media management software providers. He's also contributed thought leadership as a member of local industry committees including 4As, Nielsen Local TV Alliance, The Media Ratings Council and the TVB. Gallagher has a proven track record of building team organizations and identifying streamlined, effective processes and staff structures leveraging his leadership ability to inspire, motivate and coach teams. He's built media buying teams that he's recruited, trained, and mentored to become top industry talent while building unique team culture.

Job Titles:

• Member of the Valuation Team

Expertise Fair Market Valuations Minority Shareholder Interest Valuations Litigation Support and Expert Testimony

Job Titles:

• VP, Marketing

MacKenzie Lovings is the vice president of marketing, responsible for the strategic development and tactical implementation of the company's corporate positioning, product marketing and public relations. She leads a marketing and communications team that manages the company's Website, marketing programs, company communications, advertising strategies and social media. Lovings also manages the marketing of BIA/Kelsey's conferences, tradeshows, and sales lead generation. She is responsible for the full creative development, design, and production of all sales collateral and marketing brochures. Lovings has over 20 years of marketing and management experience, including strategic planning, business development, and market analysis. In marketing management positions at public and privately held companies, she handled marketing communications, partner marketing and press relations in the content management and software development industries. She was part of a management team that successfully built and sold two companies. Lovings has a Bachelor of Science in Technical Communications and a minor in Computer Science from the Florida Tech.

Job Titles:

• Director - Data Insights & Client Relations

Mark Dugan covers Data Insights & Client Relations. Expertise: Broadcasting, Traditional Media, Market Research

Job Titles:

• Senior Vice President
• Senior Vice President & Chief Economist

Mark Fratrik covers media advertising and economics. Expertise: Broadcasting, Competitive Media Senior vice president Mark Fratrik serves as BIA Advisory Services' chief economist and is responsible for forecasting across all local media segments. He also manages the company's numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Mark is heavily involved in BIA's strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media and related communications industries.

Job Titles:

• Chief Operating Officer
• Senior Vice President
• Advisory Services' Senior Vice President and Chief Operating Officer

Mark Giannini, BIA Advisory Services' senior vice president and chief operating officer, is responsible for growth strategy and operations. He is an established expert in corporate management, senior sales management and strategic planning. Mark is heavily involved in identifying and leading new business opportunities. He takes pride in ensuring the establishment and maintenance of highly productive relationships and partnerships for the benefit of all customers. Prior to joining BIA, Mark was vice president of sales and operations for Progressive Communications Technologies, a privately held telecommunications engineering and consulting firm. He was a principal with Amerinet and led its expansion from a regional communications reseller to a facilities-based international carrier. He also served as regional vice president for Emery Air Freight where he was recognized as a top producing sales executive for the U.S. Mark holds a Bachelor of Arts in political science and economics from Providence College and a master's degree in international management from the Thunderbird School of Global Management. Mark is married and has two children. He and his wife reside in Northern Virginia. Mark is an avid baseball fan and a Red Sox fanatic. He once had the opportunity to play baseball at a major league fantasy camp and even managed to come away unscathed.

Job Titles:

• Executive in Residence

Michael Boland covers interactive and mobile media. Expertise: Mobile Advertising, Social Media, Emerging Tech

Job Titles:

• Managing Director

Mr. Andres joined BIA Capital as Managing Director in 2009. Prior to joining BIA Capital, Mike came from BMO Capital Markets (formerly Bank of Montreal) with 18 years experience. He was one of the primary builders of BMO's emergence as a top financier/advisor to the media industries. During this time, he was involved in the raising and providing of senior debt, high yield and public equity, as well as providing advisory services and overseeing several private equity investments. In addition, he has served as Chief Financial Officer of Renda Broadcasting Corporation, a privately-held radio operator serving top 75 markets. Mike holds a B.A. in Business Administration from Flagler College in St. Augustine, Florida and an M.B.A. from University of Notre Dame. He holds the Series 7, and 63 licenses.

Job Titles:

• Executive
• Executive Industry Advisor
• Founder of HocusFocus
• Member of Industry

Mitch Oscar covers the advanced television arena. Expertise: Programmatic, Advanced TV, OTT Mitch Oscar is BIA's executive industry advisor covering the advanced television arena including addressability, programmatic TV, ad-supported video on demand and OTT. Oscar is the founder of HocusFocus, a media and marketing thought leadership consultancy that specializes in analyzing and developing television advertising models from a television point of view. He is the editor of the weekly publication HocusFocus, a media ecosystem newsletter. Since the company's inception in 1993, Oscar has been retained in various capacities by a variety of clients including Acxiom, Adelphia Cable, AGS Financial Services, Alcatel Lucent, Arthur Andersen, AT&T, BackChannelMedia, Bloomberg Business Radio, Burly Bear College Network, Cablevision, Televisora de Costa Rica (Costa Rica), CNN/Cartoon Network, Cox Communications, Comcast, Discovery Communications, Donovan Data Systems, erinMedia, ESPN, ExpoTV, Fox Cable, French Media Institute (France), Hotel Networks, Invidi, JPMorgan Chase, LiquidGeneration, Management Science Associates, Merrill Lynch, Mhow (South Korea), MusicChoice (U.K.), Navic, Nielsen Media Research, Public Television's WNET, RePlayTV, SevenOne Media (Germany), ShadowTV, Sunshine Interactive Network, The Myers Group, TNS, Video Research (Japan), Verizon and Visible World. Oscar was the architect and moderator of The Collaborative Alliance (2003-2012), a quarterly forum where on average 250 media professional gathered over lunch to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. His current collaborative association is The TV Programmatic Secret Society, whose mission is to create dialogues about issues, models and data affecting the evolution of the TV programmatic landscape. His book, "Trials & Defibrillations: Interactive Television in the U.S.," published in 2008, was one of the first to offer a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions. It is a primer for those media professionals not familiar with the realm and a guide for those navigating through the maze. Oscar is a standing member of industry trade associations and a frequent panelist and speaker at industry events.

Job Titles:

• Advisory 's Vice President Forecasting & Analysis
• Vice President Forecasting & Analysis

Nicole Ovadia covers forecasting, media and advertising Expertise: Broadcasting, Ad Forecasting, Economics Nicole Ovadia serves as BIA Advisory's Vice President Forecasting & Analysis. In that capacity, she focuses on overseeing the forecasting process across all local media segments. Additionally, Nicole helps with strategic and financial consulting projects by providing insights and analysis on broadcasting and digital trends. She also covers the impact of economics and consumer trends on advertising. Born and raised on Long Island, New York, Nicole has always loved media. According to her parents, she said "Big Bird" before she said "Mom" or "Dad". They're still miffed. Nicole began her career as the Editor of Inside Radio before a five-year stint in finance working for BNP Paribas where she focused on Operations. Missing media, she then spent 14 years at Emmis Communications at the corporate level in the Strategy Group focusing on sales and acquisitions as well as at the local level in New York where she served as Vice President Customer Success. From there, Nicole worked with the New York State Broadcasters Association advocating for New York City radio. Nicole received her undergraduate degree in Marketing and Communications from the Wharton School at the University of Pennsylvania. She also has an MBA from MIT's Sloan School of Management.

Job Titles:

• Managing Director
• Expert in Digital & Traditional Media, Marketing & Advertising, Technology Platforms, Sales Transformation, Industry Partnerships

Rick leads BIA Advisroy Services' strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients. Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA, Rick headed the National Association of Broadcaster's Research and Information Group overseeing all research and information technology initiatives. Rick is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship. Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University and his B.A. from the University of Massachusetts at Amherst. Outside work hours, Rick's passions are scuba diving, white water kayaking and his totally magnificent granddaughter. Rick Ducey helps clients develop and implement strategies to accelerate business growth and solve problems creatively. Expertise: Digital & Traditional Media, Marketing & Advertising, Technology Platforms

Job Titles:

• Senior Research Analyst

Suzanne Ackley covers SMB research and analysis. Expertise: Traditional Media, Social Media, Digital Media Senior research analyst Suzanne Ackley is a member of BIA Advisory Services' Analysis and Insights team. She creates and maintains profiles on companies in the local media space and researches trends in local online advertising and marketing across mobile, social and digital platforms. Suzanne earned a Bachelor of Arts in English writing and a Master of Education in Secondary English from George Mason University. She also holds an Associate of Applied Science in business management with a specialization in finance from the Northern Virginia Community College. Her A.A.S. degree was conferred magna cum laude. Suzanne is a bookworm who once stayed up all night reading the last Harry Potter book, Harry Potter and the Deathly Hallows. She is also BIA's Queen of March Madness, winning the title more times than anyone else in the company.

Job Titles:

• CEO
• Founder
• Managing Director

Tom Buono has overseen the growth of BIA Financial Network into a diversified network of firms focused on delivering a valuable portfolio of services to the media industry. Tom has been involved in the creation and management of BIA Capital Strategies, LLC, a communications industry investment bank; BIA Digital Partners LP, a mezzanine investment fund; and, BIA Advisory Services, a data analytics, consulting and valuation services firm focused on the local media and advertising sector. Tom is viewed as one of the leading authorities on communications industry business values, investments and strategies. Over the course of his career, Buono has been involved in the valuation of billions of dollars worth of communications properties, has spoken on panels for virtually all the major communications industry trade associations and has testified as a valuation expert in many communications disputes and before Congress. He has also been a principal in a venture capital firm, the president of a paging and SMR business, and the partial owner of a number of radio stations. He is often quoted in trade publications, business magazines and national newspapers. Buono graduated summa cum laude with a B.S. degree in applied mathematics from Clarkson College of Technology. Upon graduation, he enrolled in General Electric's Financial Management Program and graduated in the top 10 percent of this prestigious national program. He received his M.B.A. from the Amos Tuck School of Business at Dartmouth College in 1981. Buono is also NASD certified as a broker-dealer representative. Mr. Buono is the Founder of the BIA companies and a Managing Director and Co-founder of BIA Capital Strategies. He is also a General Partner and Co-founder of BIA Digital Partners, which invested over $300 million in mezzanine and equity funding in 38 lower middle market companies over ten years. Through his activities as CEO of BIA/Kelsey, he interacts with top executives at many large media companies and technology start-ups. He started the BIA Financial Network, Inc. in 1983 and has grown it into a leading research and consulting firm serving companies providing advertising and marketing services to local communities. In 2008 he spearheaded the purchase of The Kelsey Group and expanded the company's offerings to include conferences and advisory services. In his capacity, he has worked with many of the largest firms in traditional and new media. Over his career he has been involved in the valuation of hundreds of communications businesses, worth in aggregate several billions of dollars.

Job Titles:

• CFO
• Chief Financial Officer of BIA Financial Network

Woody Allen is the Chief Financial Officer of BIA Financial Network (BIAfn). In addition to overseeing the financial activities of the company, Allen is a business strategist, coach and mentor to companies in the US and Europe. He brings to his role of CFO more than 35 years experience as a C-level executive, including roles as President, Executive Vice President, Chief Financial Officer and Chairman of the Board for publicly traded companies. Allen has served on the Boards of Directors of numerous companies in businesses ranging from radio broadcasting to semiconductor equipment manufacturing. His current roles include Chairman of the Audit Committee for Precision Tune Auto Care, a global franchisor of auto care centers; chief strategist and Board member for CEO-CF, a Europe-based company specializing in facilitating collaboration among entrepreneurial CEOs; and President of Allen Management Services, a company which offers financial, leadership and executive training to mid and high level executives of small to medium-sized businesses. Allen was recently named to the Board of publicly traded GBS Enterprises, and will serve as Chairman of the Governance Committee. After earning his degree in Finance and Accounting, Woody has studied business, linguistics, biology and somatics with a variety of renowned teachers. He is a certified Master Somatic Coach with Strozzi Institute, a California-based educational organization, and has been published in an anthology entitled, "Being Human at Work." He is also a colleague with Synthesis-LLC, a New York-based training and development organization that mobilizes leadership teams to create increased productivity, satisfaction and value.