CLIA

In fact, our mission statement clearly states the "niche" of the industry we serve. It reads: "The mission of the California Lodging Industry Association is to promote, protect and advance the interests of lodging owners and their management teams statewide, and to provide a network of resources to support member efficiency, profitability and professionalism."... CLIA was responsible for pioneering many "bottom line" savings through our group purchasing programs now emulated by other organizations. CLIA also offers a wide range of "hands-on" materials to make the day-to-day operation of one's lodging establishment an easier task... A dynamic, growing organization committed to serving California's lodging owners and their management teams. Based in Sacramento, the State Capitol, CLIA is the recognized lodging advocacy leader. Focused exclusively on California, CLIA works in concert with other leading hospitality and business groups to support and protect California's $95 billion..

Also known as: California Lodging Industry Association, CLIA Unique Niche

Primary location: Sacramento United States