NESSA JEWELRY

How well do you really know your jewelry customer? To market handmade jewelry successfully, you need to have a crystal clear picture of who you're marketing to. Unfortunately, you can't blindly make jewelry without regard to your customer and expect your business to be a success... You may already have a clear picture of what your typical customer wants in the way of necklaces, bracelets, and earrings. If so, you've done your research and have adjusted your marketing efforts to successfully reach your buyer. Congratulations! Many jewelry designers fail to take this step and end up being less than successful as a result... If you have yet to do this type of survey, the best way to start is to do some light market research at your next jewelry show or home party. To do this, you'll need a notebook to record your observations.