REDDIBUS

Diamond bus started life as The Birmingham Coach Company which was formed in 1984 by Geoff Howle as a small independent coach operator. With bus de-regulation in October 1986 the whole direction of the company changed. Geoff Howle decided to plug a gap in provision on the service 16 from the Hamstead to Birmingham by registering a service primarily linked to providing transport for students at Birmingham University from their halls of residents to the campus. This became the first competing bus route to be registered in the West Midlands by an independent operator against West Midlands Travel. The company continued to develop both its bus and coach operations becoming very reliant on mark one Leyland Nationals for the former. In 2000 the company embarked on a fleet replacement programme, which totally replaced the Leyland Nationals with a mixture of new and second hand, vehicles. As part of this programme the livery was altered and the Diamond Bus trading name was introduced. The..

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