LASTING IMPRESSIONS - Key Persons


Benita Erlank

Job Titles:
  • Manager
Benita is a very much detailed-oriented person; as she is responsible for the product operations such as speeding up the purchase, maintaining communication with salespersons, receiving and verifying the accuracy of shipments, stocking shelves, and reviewing accounts. Benita is also on the PCASA Board as the Treasurer and Membership Portfolio. Even with all the work she always finds a way to make us smile or laugh with her cheerful personality.

Dineke van Zyl

Job Titles:
  • Artist
Dineke is a qualified Somatologist and Permanent make-up artist .

Doreen Ramatsetse

Job Titles:
  • Assistant

Nicole Lansdell

Job Titles:
  • Beauty Therapist
Nicole is a internationally qualified Somatologist with Cidesco. Nicole has always been amazed at how skin can play such a huge role in someone's confidence and appearance. That's is why she decided to study Somatology at Isa Carstens academy. She is extremely dedicated to her clients making sure they achieve their best results in their skin. Nicole's strives for excellence results in all beauty aspects. She has good people skills and communication skills. Nicole is passionate about skin and excited to see how everyday brings her new challenges and perspectives on the bodies biggest organ.

Paula Becker

Job Titles:
  • Owner, Trainer & Beauty Therapist
As the owner, Paula's belief in being an entrepreneur has led to her creating and building a thriving prosperous business. She is internationally qualified in CEDESCO, SAIBTH and ITEC. She also holds a PCASA board member seat since 2012 and is CPCP qualified (Highest International PMU qualification.) She is actively involved nationally and internationally in permanent makeup and annually attends permanent make up conferences to better her capabilities and insight. Having over 23 years' experience in permanent make-up artistry Paula has perfected her craft in creating an individual design for each of her clients. Using only the latest technology available, she constantly ensures that innovative thinking and ingenuity are used to revolutionise the techniques used in today's industry. As a principal, assessor and moderator it is her mission to empower all her learners in becoming the best permanent make-up artists through her adept way of training with patience and understanding. Her passion, resourcefulness and willingness to always put her clients and staff members ahead of herself is what has solidified the success of her business. She will always continue to ensure that through her abilities and experience she gives the best service possible.