NEUROECON.BERKELEY.EDU

Economic decision-making involves choices ranging from weighty ones such as purchasing a home to routine ones such as grocery shopping. An understanding of the biological basis of consumer choice is important not only scientifically, but also clinically due to disruptions of decision-making processes in neuropsychiatric disorders... In our lab, we study these questions by combining ideas and tools from neuroscience, economics, psychology, and marketing. The goals of our research involves characterizing the underlying neural systems as well as molecular and genetic mechanisms.