NIGEL MCCALLUM

Every year we partnered with the Australian Open to provide advertising space to promote Melbourne's Summer of Tennis. In turn we also invited our clients and suppliers to tournaments throughout the season. These are some of the invites I created... Melbourne's favourite Summertime thirst quencher Aperol Spritz. We wanted to create a very simple creative that promoted the brand, and that summertime feeling with a large thirst quenching spritz, adding on oversized straw extension for theatre... Our People Performance & Culture department enaged me to create EDM communication for World Mental Health Day. I created this tile to tap into that headspace of feeling it's OK to talk about mental health.