SEARCE - Key Persons
Job Titles:
- Business Management and Has Further Specialist
Ian Liddell has a degree in business management and has further specialist qualifications in marketing and international relations (Peace Studies). As well as English, he has a working knowledge of the French, Spanish and German languages. Ian began his business career working in sales for a Spanish wine producer, and then moved into marketing consultancy, primarily working on advertising and promotional campaigns for major food brands in the UK. His key strengths are strategic and creative thinking, planning and analysis.
Since 1999, Ian has also applied his extensive marketing experience to the developing world, in particular by being involved in promoting fair trade, including various consultancy projects with leading fair trade organisations such as Traidcraft, Oxfam and the Fairtrade Foundation. This work has also involved product development projects in India (bamboo and stainless steel tableware), Pakistan (leather footballs) and Ethiopia (fresh vegetables and flowers).
Ian has been working with Searce since 2003 and has subsequently developed varied experience in European marketing research, particularly in a number of consumer goods markets.