IDENTITY

KU's Brand Center provides guidance on the university's brand strategy, messaging, visual identity, editorial standards, social media presence, and more. Visitors can explore KU's brand platform, review guidelines, submit logo and stationery requests, and download design assets... Creating the Towering Toward the Blue platform has involved creating and documenting branding guidelines for KU Marketing's own use and for the use of other KU communicators. That process included creating brand guidelines and finalizing and distributing templates, guides, job aids, and other marketing materials, which have a new, different look.

Primary location: Lawrence United States