UNIVERSITY OF KANSAS

KU's Brand Center provides guidance on the university's visual identity, editorial standards, online presence, social media usage, and more. Visitors can explore KU's brand platform, "Our Chant Rises," review guidelines, submit logo and stationery requests, and download design assets... Once we established KU's brand positioning, we set out to develop a creative brand platform that could work across a range of media and the breadth of the university. Inspired by one of KU's most beloved and recognizable traditions, Our Chant Rises proved to be emotionally resonant, metaphorically rich, and singularly KU.

Also known as: identity, The University of Kansas

Primary location: Lawrence United States