IRINA KRAMER

I've been in the web industry for 20 years, working as a web designer, web app developer, web project manager, and most recently, a software engineer. My experience spans both tech and consumer goods, from small startups to large international companies. Some of my most fulfilling and creative years were spent developing ecommerce sites for brands like Lowepro, JOBY, and Manfrotto. During that time, I gained hands-on experience with ecommerce platforms, product and category pages, product photography, SEO, sales, email campaigns, and inventory management. It was like seeing an entire business from 1,000 feet up, then zooming in to the smallest details. Beyond ecommerce, I have a deep appreciation for small businesses, creative entrepreneurs, and artists. In 2023, I left the corporate world to focus on helping small businesses succeed online. Today, I specialize in building and supporting high-performing, custom ecommerce sites on Shopify, WooCommerce and other platforms.