POWER OF 1-800-SUE-THEM

1-800-SUE-THEM has the inherent brand value of fighting for a just cause. It's David defeating Goliath. Our name is a unified battle cry for anyone considering (or even potentially considering) a lawsuit, from a pedestrian struck by a drunk driver to a corporate whistleblower. More important, it's an affirmation, a motivational catalyst to take immediate action. And because the name is the telephone number and the World Wide Web domain name, to know the name is to know the phone number and the Web address, and hence to have the instant ability to contact us (the advertising's object)... High retention: In general, words are easier to remember than numerals; in particular, the verb-subject "SUE-THEM" is striking, and, especially in combination with 1-800, is exceptionally memorable, and rememberable. This vanity telephone number's simplicity and retention are further enhanced in that, not only do the characters of "SUE THEM" neatly coincide with the seven digits that compose a..