PRISMA IMPEX

Paralleling the varied hues that the company's namesake instrument casts, the fortunes of founder and President Ashish Modi follow a similar rainbow trajectory. As a Math major, Ashish sought to challenge himself and venture into uncharted domain, to become a self-made, independent businessman. As an inexperienced novice, he implemented his self-taught knowledge and talent and began trading in the color stones industry. However, he was not challenged enough... He then took a leap of faith and moved to Tokyo, Japan. With barely anything in his pocket and limited resources, Ashish conquered the language barrier and foreign customs to build an affluent clientele list from the ground up. Realizing that his future lay in the fancy-colored diamonds market, he used his matured expertise and self-confidence to focus and deal with colored diamonds. However, he was not one to follow in the footsteps of others. A trailblazer, he pursued and capitalized on untested, innovative methods and..

Primary location: New York United States