SAFEHOUSE - Key Persons


Barry O'leary

Barry spent his professional career, spanning over 40 years, in the Electrical Industry of South Africa. During this time, he worked at Bowthorpe Hellermann , Three-D Agencies, Panduit (USA) and Major Tech; in senior positions ranging from national sales manager to operations director. He was also responsible for sales to ARMSCOR, including the Air Force , Navy and Army - a position which required national security clearance. Barry brings this pedigree of safety and compliance with him to strengthen the Safehouse philosophy.

Connie Jonker

Connie worked in the Lighting Technology Division at the South African Bureau of Standards (SABS) for almost four decades. He's well known and highly respected throughout the lighting industry for his uncompromising stance on product compliance and safety. He regularly liaises with NRCS, SABS and other associations to keep up to date with regulatory developments and the impacts that these have on suppliers and consumers. Connie joined Safehouse in May 2018, where he continues to advocate product compliance and safety.

Hugh Ward

Hugh has been in the Bidvest Electrical group for 20 years and currently heads up Lascon Lighting. His previous functions in the company included Bellco Electrical GM / Director, Voltex Western Cape Regional Manager, and Voltex Commercial manager. He has been actively involved in group procurement and driving product compliancy in the Bidvest Electrical Group. Hugh currently sits as the chairman of Safehouse, and continues with his charge to uplift compliant businesses in South Africa.

Jaco Coetzee

Job Titles:
  • Managing Director of Ledvance South Africa
Jaco is the Managing Director of Ledvance South Africa. He began his journey in the electrical industry in 2005, representing companies such as Ogatin, First Tech Lighting & Electrical and Waco Industries - all of which boast a large line of electrical products. He joined the Safehouse EXCO in 2021, believing that Ledvance and Safehouse share the same values, and a common goal to fight against sub-standard, unsafe electrical products in South Africa.

Kevin Flack

Kevin has recently retired from the electrical industry after over 40 years of service. He gained vast practical knowledge that he wants to share by guiding and training future generations. He has led product testing to required technical standards across a range of products made or sourced for sale in South Africa. Kevin is now part of the management team at Safehouse, where his broad academic background helps the organisation solve complex challenges.