ABSHER DESIGN - Key Persons


Lisa Cataldo-Absher - Founder

Job Titles:
  • Creative Director
  • Founder
Running 90% on passion and 10% on coffee, Lisa started Absher Design Group Inc. in 2002 after leaving over twenty-five years in mass retail private labels and international corporate branding in the metro New York City area. Lisa transitioned and honed her corporate branding experience to suit Southwest Florida's niche markets and family-owned businesses with the same corporate strategies, but with local budgets-never sacrificing design integrity. Since moving to Naples, her company has garnered multiple gold and silver ADDY awards (from the American Advertising Federation) from 2003-2019 in design categories such as: logo design, advertising campaigns, out-of-home billboards, packaging design, commercials, brochures, collateral and invitations-with a diverse local and regional client list in retail, restaurants, professional services, hospitality, manufacturing, and medical fields. Lisa's focus resides first and foremost with her clients, but when she is not designing their brands, she is in search for the most authentic Key lime pie and also touts herself as a gourmet dark-chocolate aficionado-just ask her about her lime in the coco obsessions.

Madison Absher

Job Titles:
  • Studio Manager & Multimedia Designer
Madison joined Absher Design Group Inc. in 2017, forming the "The Power of Two" design team to that added strength to the family's design business after she graduated Savannah College of Art and Design's Film and Television Program. It was in Savannah and Atlanta where she worked for several international film production companies including; Happy Madison, Paramount, Fox Searchlight, and Kingsway Productions during college and after graduation. Her fresh digital film perspective and knowledge of the ever-changing social and digital media realm added new products to the agency's list of services. It was her early experience as a model and actor in front of the camera in high school and college that led her to several roles, and later as a member of the Screen Actors Guild (SAG). Madison's love of animals began at two years old in the barn (her second home) and into her teens as an equestrian. Her love of horses combined with her passion for film led her to film non-profit documentaries to support therapeutic riding organization. Today she trains her fur-baby, Zola, a dachshund-lab mix, who looks exactly like what you might think.