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Direct Mail Works offers a variety of programs to help local marketers target and communicate with the best possible prospects for their businesses. Our approach focusses getting your sales message out in the marketplace using multi-media, targeted consumer contact to reinforce and enhance your current marketing activities... Advantage delivers to every household in Madison and Dane County (185,000+). Households are reached via direct mail for as little as 1.1 cents per delivery. Over 90% of Consumers welcome Advantage into their households and look forward to its use to find new businesses to patronize.