CHRIS ZONA

The global brand management and marketing group seeks to maximize the Mack Brand by ensuring effective and consistent communication and delivery of the Mack brand promise. Guidelines and strategy set forth by the Mack Global Brand Team helps to establish brand synergies across regions and communicate the Mack brand framework across all business units including - but not limited to - internal constituents, dealers and customers... Obtained a unique position, leading design and delivery of targeted internal and external media campaigns, collateral, marketing materials and launch of the WSSURams.com website to increase visibility and brand awareness... Served integral role on University research committee on the implementation of a comprehensive branding campaign; drove brand value and overall advertising uniformity through personal authorship of the official style guide and introduction of innovative marketing and branding standards.

Primary location: Winston-salem United States