LOZANO

At the age of 24 I lost my first political campaign, from which I learnt client is not always right. At 26, in my first corporate campaign, I learnt a campaign with values is priceless and that a campaign without values has a cost. When I turned 27, I lost my second political campaign, in it I learned that you must take distance from the client, his problems should not be your problems. When I turned 29 I lost my third campaign, in which I learned that a good idea without resources is not worth anything. At 30, in my first major non-political campaign, I learned that no matter how hard you try, the work of others can destroy yours.