MINC.CH - Key Persons


Michael Pedersen

Job Titles:
  • Expert
  • Founder of M INC
Michael Pedersen, Founder of M INC. › change the game, is an internationally recognized expert in sport governance, transparency, ethics and integrity. He is an integrity coach, a thought leader and a street volunteer. Michael Pedersen often shares his perspectives in writing too; in books, journals and online. He recently published an article in Transparency International's Global Corruption Report on Sport and in Ethical Boardroom Magazine. Michael also publishes an insight series on sport governance and writes contributions for an expert column on sport governance of iSportconnect, the world's largest online network of sport business executives. His written contributions include numerous case studies on evolving good governance practices in specific sport organizations around the world (for further information, see the website section about evolving good practices). Michael Pedersen is passionate about sport and strives to do sports twice a day. Sport has and continues to play an important role in his life, mainly because of the fun and social element of doing sports, but also because of its power to create physical and mental wellbeing. During his childhood, he focused on badminton and swimming at a competitive level. While at university and after, Michael concentrated on running and kayaking. He ran the New York City Marathon in 2003, 2004 and 2005. In recent years, Michael Pedersen has mainly pursued cross-country skiing, trekking, salsa dancing, boxing and spinning. When he was based in Switzerland, Michael completed Tour de Mont Blanc in 2008 and Engadin Ski Marathon in 2009. He climbed Bishorn (4,153 m) in 2007 and Weissmies (4,017 m) in 2008. Michael Pedersen is a great believer in the unique power of sport in building qualities of character, life skills and systemic, positive societal change. He enjoys working with children and learning from their unbiased feedback and their ability to focus on getting the most out of the moment. Following six months of volunteer work with street children in Medellin, Colombia, which inspired him to establish M INC., Michael continuously strives for devoting at least one day a week to volunteer work with disadvantaged children and youth (for further information, see the website section about M INC.'s giving-back philosophy).