OUTDOOR LIGHTING FRANCHISE - Key Persons
Alex joined the team in 2018 and holds the position of Brand Marketing Manager for Archadeck and Outdoor Lighting Perspectives. She serves as the franchisees' main point of contact for their marketing needs and works with the team to put together the marketing strategy for the brand.
Previously, Alex worked as an account executive at a full-service marketing agency where she managed a variety of projects including brand refreshes, websites, print, strategy and more. She is also a Past President of the Board of the American Marketing Association Richmond Chapter. Alex graduated from the University of Virginia and currently resides in Richmond, VA with her husband, Brian, and dog, Kona.
Job Titles:
- Digital Marketing Manager
Job Titles:
- Franchise Support Consultant
Chris joined the Empower Brands Team in 2006. Mr. Haile serves the Outdoor Lighting Perspectives franchise community in a variety of fashions.
His principle roles are to:
Supporting franchises with an emphasis on installation and system troubleshooting.
Conducting field visits.
Assist in training new franchisees and their teams.
Researching and updating best field practices.
Job Titles:
- Technology Training and Support Consultant
Job Titles:
- Franchise Technology Solutions Manager
Ms. Campbell joined the Empower Brands team in January of 2009 and serves as Digital Marketing Manager for Renew Crew, Archadeck Outdoor Living, Outdoor Lighting Perspectives, and Conserva Irrigation.
With robust knowledge of the online environment, Ms. Campbell spearheads the overall inbound strategy for the company. She evaluates different opportunities and consults with franchisees as they build their online presence for their business. Ms. Campbell assists franchisees in all aspects of inbound marketing, including website and search engine optimization, social media, and pay-per-click advertising. In addition, she monitors the inbound marketing space to regularly identify new tools and tactics as the online marketing arena tends to change frequently.
Ms. Campbell resides in Rochester Hills, MI with her husband and son.
Job Titles:
- Brand Marketing Specialist
Kelly joined the Empower Brands team in 2023 and is a Brand Marketing Specialist for Archadeck and Outdoor Lighting Perspectives. Serving as a point of contact for franchisees, Kelly works with the rest of the marketing team to assist franchisees with any of their marketing needs.
Previously, Kelly worked at a digital marketing agency as an account strategist, giving her digital marketing experience in various areas including SEO, content writing, social media, Google ads, and more. She is excited to utilize her knowledge and expertise to help franchisees achieve their marketing goals!
Kelly graduated from Virginia Tech and currently resides in Richmond, Virginia with her fiancé, Matt, and her German shepherd, Buck.
Michael joined the Empower Brands Team in 2020.
Mr. Glaeser serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle roles are to:
Advise franchisees how to evaluate and act on financial analysis tools.
Facilitate learning and sharing of best practices in a wide variety of formats.
Ensure brand standard compliance with all products, operating systems, processes and initiatives to promote operational excellence and superior customer experiences.
Job Titles:
- Vice President & Brand Leader for Outdoor Lighting Perspectives
Mr. Young joined the company in April 2006 to assist in the support of the company's franchisees and served as the Director of Franchise Support for Outdoor Lighting Perspectives.
His core responsibilities included:
Execution of new franchisee training
Development and implementation of field support programs
Expanding and diversifying the OLP service offerings
Recruitment and retention of field support personnel
Franchise development
Rollout and execution of marketing plans at corporate and franchisee level
Mr. Young also spent 13 years in various upper level management roles at Target and Home Depot. He holds a B.S. in criminal justice from Madonna University in Livonia, Michigan.
Job Titles:
- Logistics and Customer Support Associate
Ryan joined the Empower Brands Team in October of 2020
His Core priorities are:
Franchise support for the Outdoor Lighting Perspectives products and solutions
Process, fulfill and manage all lighting orders
Partner and coordinate with our vendors for returns, warranties and product sourcing
Utilize and improve our e-commerce platform and processes
Job Titles:
- Franchise Support Consultant
Scott joined the Empower Brands Team in June 2022.
Mr. Majeski serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principal roles are to:
Support franchise owner growth through sales, operations, and financial management best practices.
Facilitate Sales and Financial training for new and existing franchisees.
Conduct financial analysis to drive profitability and educate owners on the superior financial management of their business.
Job Titles:
- President and CEO of Empower Brands
Mr. Zide manages the day-to-day operations of Empower Brands. He started out as an OLP franchise owner in St. Louis, Missouri, in 2000, and in 2002 was hired by Outdoor Lighting Perspectives as a consultant to help develop and support new franchisees. He became Vice President of the OLP Franchise in 2004.
Mr. Zide currently resides in Richmond, VA with his wife and two kids.
Mr. Nguyen is Empower Brands award-winning graphic designer. Mr. Nguyen has a firm belief that graphic design is much more than how something looks, but just as importantly, what something is trying to communicate. He utilizes a diverse art background to create compelling ways to use concept, color, composition, photography, typography, and other media to create clear, successful projects.
Mr. Nguyen holds a Bachelors of Arts in Graphic Design from Fredonia State University of New York.
Job Titles:
- Director of Franchise Development
Tom joined the Empower Brands Team in 2016.
Mr. McCombs serves the Outdoor Lighting Perspectives franchise community in a variety of fashions. His principle role is to help support the franchisees reach their business goals, from analyzing performances to recommending action plans that drive results to assisting with the development of new tools to enhance their operations.
With a robust background in franchising and operations, Tom proudly serves as the Group President for the residential division of Empower Brands. His background includes roles such as Regional VP of Operations for Yum! Brands, Senior VP of Operations for 24 Hour Fitness franchises, VP pf Franchising for Byrider, COO of Lift Brands, and CEO of Clean Streak Ventures. Directly prior to joining Empower Brands, Tom served as VP for FirstService Residential, overseeing North America's largest manager or residential communities. As Group President for Empower Brands, Tom leads the strategic direction and overall culture of Empower's residential brands, building a team of world-class support and providing guidance to accomplish strategic business goals.
Tom resides in Richmond, Virginia with his family and is a proud graduate and former all-American football player of the University of Nebraska-Lincoln. Go Cornhuskers!