RAZORBILL MARKETING AND STRATEGY

Razorbill Marketing and Strategy LLC advises on solution targeting and management, with a heavy focus on improving engagement and response. Achieving success depends on target audience transparency, unique competitive positioning, resolved barriers to adoption, and clear, compelling calls to act. As consumers, we receive thousands of message impressions every day. Targeting and relevance cut through the clutter to drive the responses you want. Razorbill's unique combination of product strategy expertise and data-driven marketing help to ensure success... Consumer message positioning is often built on mass campaigns, versioned to a limited number of personas. As consumers, we don't react to good marketing by thinking, "They know my persona", but rather, "They know me". Successful engagement requires a deeper relationship, intelligently leveraging data collected from many sources, to truly personalize the call to action... As with the lighthouse above, getting a little navigational..

Also known as: Razorbill Marketing, Razorbill Marketing and Strategy LLC