RIVET VENTURES

Over the long haul, the best opportunities are those that are both good and unloved - but which the market will come to appreciate over time. It can be difficult to identify these opportunities and even harder to back them, because consensus opinion provides no cover for bold investors. But we believe that the only way to earn attractive returns is to back that sort of company: everything else tends to be overpriced. We also believe that there's social utility in supporting good companies that can't attract conventional interest. Over the past fifteen years, the best sector for VC has been consumer-facing companies. While many dismiss the consumer segment as played out, we believe large opportunities remain. One important reason is that the largest consumer segment - women - has been an afterthought for many companies. We believe that companies deliberately targeting the female market will be better positioned to capture this consumer "dark matter" than companies acquiring female..