PM AM CRM

In our last blog we learned about the concepts of Engagement and Intrinsic motivators as levers for Loyalty Programs. In this article we would introduce Gamification and how it could be put to use to build an effective loyalty program framework... A game always triggers the intrinsic motivators in people. It stirs competitive spirit, gives a purpose and gets the individual instantaneous recognition. Gamification is not about creating a game but learning from the concepts of games and taking those concepts into business scenarios... Following the 5 guidelines below would enable you to gamify your loyalty program and improve customer engagement.

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