SHADOWVIEW - Key Persons


Friso Modderman

Friso is a multi-talented full stack programmer that helps to bring all the Smart Parks web applications to the next level. Having worked with the Desert Lion project in Namibia for the past years, he has very relevant experience in bringing all data to the right place and views.

Harriet Mallinson

Job Titles:
  • Communications and Marketing Expert
Harriet is a global communications and marketing expert including six years at the Financial Times delivering projects and strategic campaigns. She is passionate about conservation and an advocate for search and rescue. Harriet joined Smart Parks as a UK Director at the start.

Jeroen de Looze - Founder

Job Titles:
  • Co - Founder
Jeroen has a proven track record of software- and web development for many large Dutch multinational enterprises.

Laurens de Groot - Founder

Job Titles:
  • Co - Founder
Prior to Smart Parks, Laurens was involved in conservation projects with Sea Shepherd in Africa, Europe and Antarctica. Before Laurens became an environmental campaigner he worked for the Dutch police as an investigator, specialised in organised environmental crime. He is also the co-founder of Skeye, a drone service provider for which he won the Dutch Next Entrepreneur Award. Laurens, mentioned above, is involved in the ICFG, a think-and-do-tank for improving societal resilience in relation to exponential technologies and existential risks.

Luuk Eikelboom

Luuk has joined the Smart Parks team to lead and coordinate our campaigns in Namibia. Luuk is the owner of CARE Internet Services and has over 25 years of experience with web and web-applications. Visiting Namibia many times over the last decades he fell in love with this stunning country. He did various charitable projects and has been supporting Desert Lion Conservation with knowledge and technology over the past four years. Luuk first joined Smart Parks during our Namibia Desert Lion project in 2019. Luuk, mentioned above, has joined the Smart Parks team to lead and coordinate our campaigns in Namibia.

Paul Green - CFO

Job Titles:
  • CFO
Paul Green is a commercially focussed CFO who has worked with some of the highest profile companies within the media, marketing and not for profit sectors. Currently CFO for Artefact UK and Group CFO for its marketing services division globally.Paul is currently Treasurer of Malaria no more, an advocacy charity fighting Malaria and has previously been treasurer of World Child Cancer.

Peter van Lunteren

Peter is a tech-savvy ecologist with a passion for data science and machine learning. As a wildlife ProTechtor he is committed to developing software to aid conservationists in the field. Currently working on an AI-based species detector for the Desert Lion Conservation project in Namibia.

Richard van Deventer

Job Titles:
  • Senior Business Developer
Richard is a senior business developer with a solid track record in supporting social technology startups with their mission to create impact on a environmental or humanitarian level.

Steve Roest - Founder

Job Titles:
  • Co - Founder
Steve has worked on environmental and anti-poaching projects across five continents, and has run projects for the provision of, and access to quality education in Northern Uganda and South Sudan. Steve, mentioned above, has worked on environmental and anti-poaching projects across five continents.

Tim van Dam - Founder

Job Titles:
  • Co - Founder
  • Social Tech Entrepreneur and Senior Business Developer
Tim van Dam is a social tech entrepreneur and senior business developer coming from the international telecom market. Spending most of his time building wireless sensor networks in remote protected areas and assembling lion tracking collars. With the foundation of Smart Parks, he has dedicated all his attention to developing and deploying state-of-the-art Internet of Things technology to protect wildlife across the globe. With his team at Smart Parks he has introduced LoRaWAN® as the new standard for remote sensing networks in Africa and with the OpenCollar Initiative he has developed a portfolio of open-source advanced wildlife protection technology devices. Since the ElephantEdge Campaign, he is on a mission to implement the latest machine learning for edge devices. In 2018, he received the Tech for Global Good Laureate from the Silicon Valley Museum of Innovation.