SAM - Key Persons


Brenda Lee Meli

A pioneer in the corporate matchmaking business, Brenda founded SAM in 2004 to help her customers navigate the complex, confidential, and confusing practice of finding the perfect revenue management partner. Driven by a mission to streamline the process, Brenda is best known for curating and nurturing an extensive portfolio of RMAi certified vendors to address a variety of business needs. As a serial entrepreneur, that spanned B2B and B2C businesses, she has a finely tuned sense of what it takes to be a good partner and how to delight customers. Drawing on 25 years' experience in business development, creative marketing, credit, collections, and business process outsourcing, she sets the strategic vision for the company. In March 2020, she proudly achieved RMAi certification individually and for the company. RMA Certification number: P2003-1349

Heather Strong

Heather has been working independently with SAM since 2017. Her 20+ year background includes managing recovery strategies for a major bank and vendor management for a debt buyer. In her role with SAM, Heather assists in various phases of operations, assessments, and business developement. She has been instrumental in assisting with SAM's need for checks and measures as we continue to grow.

Joe Adams

Joe is a well-known compliance and operations expert in the account receivables management industry, having over 30 years' experience as a "C" level or senior/executive operations leader for some of the leading banks, credit grantors, debt purchasers and collections agencies in the country. He is an ACA International Certified Instructor, receiving the Fred Kirschner Instructor Achievement Award in 2019. He has also been recognized twice by Receivables Advisor Magazine, as one of the Top 50 Receivables Professionals of the Year in 2019 and in 2018, Who's Who in Compliance.

Lauren Miller

Ms. Miller is a Chicago native with 15+ years of executive experience in Operations, Payment/Collections, Customer Service and Marketing. Prior to joining SAM, Lauren was Vice President of Payment Solutions with Direct Brands, Inc., one of the largest direct- to-consumer distributor of media products in the United States, which operates iconic brands such as Book of the Month Club, Doubleday, and Columbia House. She had been with Direct Brands for over 13 years and oversaw the operations and performance of the Payment Solutions and Customer Service teams. She has an extensive background in establishing and managing payment strategies to reduce bad debt. Lauren has developed several best practices for internal and external collections, fraud/loss prevention, Customer Service and credit card processing. Her experience includes launching various debt sale programs, creating first party strategies, implementing third party collection programs, and introducing new payment options.