SMARTS - Key Persons
Andrew is a cultural magpie, a collector of bright and shiny ideas who is as likely to be inspired by album artwork or live theatre as he is by anything marketing related. With over 30 years' industry experience, Andrew leads our award-winning Creative Services team.
Thinker. Writer. Proud questioner of everything. With more than 20 years' experience of digging deep into human behaviours, Colin is in his element identifying insights and developing strategies that change how brands perform.
If dictionaries had pictures, the word ‘dedicated' would have Helen smiling beside it. A relentless commitment to seeking out solutions and producing outstanding results has been the hallmark of Helen's trailblazing work over the past 15 years.
A creative, results-driven PR professional with a background in food and drink PR, Katrina loves living, breathing (and tasting!) the brands she works on. She
Job Titles:
- Director
- Consumer PR Specialist
Creative, curious and committed, Kelly is a consumer PR specialist who has led campaigns in every corner of the world for the last 15 years. If you've ever enjoyed a drink, put on a set of headphones or bought something online, chances are you've seen her work. If you haven't, she probably wants to know why.
Leontia leaves no stone unturned, no question unasked. She is a great believer in relentlessly interrogating a brief and exploring every avenue possible when responding - something that has consistently seen her lead breakthrough campaigns for over two decades.
Highly inquisitive from an early age, Lesley has put her natural curiosity to good use over her 30 years in the business, getting to the root of communications challenges, developing strategy and building effective, insight-driven tactics accordingly.
Creating strategies that help drive behaviour change is Linda's passion. With over 20 years in the business, she has extensive experience of combining insight and creativity to deliver bold, measurable campaigns that make a difference.
We're creative at most things, except when it comes to accounting. That's where Lisa comes in - over 20 years of financial expertise ensures we have some of the best systems and processes in the industry for making sure our creativity stays on track and in the black.
Content junkie. Battered former athlete. Could spend a full day speaking only in movie quotes. Loves the BIG idea. Loves it even more if it can be explained in 30 seconds. Nearly 20 years spent creating/implementing cultural and communication strategies for huge consumer brands on both sides of the Atlantic. Mike leads Smarts USA from our base in NYC.
Pippa loves ideas. The bigger the better. With over 30 years' experience her constant push is to find the real story at the heart of every campaign and then work out how to tell this story to the right people in the right way. If only that was as easy as it sounds.
Job Titles:
- Global Executive Director
Restless, driven and fiercely curious, Richard is the first to ask ‘what's next?' For over 20 years his disruptive campaigns have helped our clients break new ground and deliver results that impact their bottom line, making him the partner of choice for some of the biggest brands in the world.
Job Titles:
- Brand Communications Director
With media insights that are second to none and event management experience coming out of her ears, Selina is passionate about taking brand activity and turning it into a compelling news story with genuine media appeal.
Entertainment enthusiast. Bookworm. Amateur boxer. Spent 15 years in music and entertainment working with artists to share their music with the world in creative and unique ways through strategic digital and social media marketing. Sheila loves a good through line, taking ideas from conception to execution and creating memorable experiences for fans and consumers.