TRANSITIONS RESEARCH

Transitions Research was founded in 2013 by Diane Elabidi, a Human Factors Designer whose passion is to improve people's quality of life through good design. She has dedicated the last 16 years to understanding user behavior and feeding her findings into product and user-experience design... Transitions Research is a human factors consultancy that provides designers with a deeper understanding of whom they are designing for. By being the eyes and ears for the team, Transitions Research offers an unbiased perspective on user insights. A wide range of traditional and less traditional research techniques uncover latent needs, bringing to light the emotional drivers at the core of one's lifestyle choices. Once these findings are distilled into tangible design opportunities, the outcome is an experience that reflects natural behavior or a product that meets user expectations.