RAPP - Key Persons
Job Titles:
- Member of the Leadership Team
- Vice President, Client Services
Background Abhijith comes with 16 years of work experience in the IT industry. During his career, he led prestigious client engagements that provide content publishing, engineering & data solutions. He led project teams that delivered amazing results for clients from diverse industry sectors such as FMCG, healthcare, automobile & retail.
Why I'm at Rapp RAPP provides an opportunity and an environment to challenge ourselves & come up with innovative ideas to better serve our clients. We are given the opportunity to understand the vision and contribute significantly to the strategic roadmap of our clients. I'm extremely thrilled to learn new things from my colleagues and collectively bring innovative solutions to our clients.
Job Titles:
- Member of the Leadership Team
- Director of Precision and Data
Background Adam leads precision marketing, data and martech solutions for RAPP China. With a decade of digital marketing experience and expertise throughout categories, Adam helps brands realize the 0-to-1 architecture across CRM, SCRM and social operations platforms. Adam is currently leading the development of RAPPture, a marketing automation platform tailored to WeChat and China's digital ecosystems.
Why I'm at RAPP RAPP is the ideal agency for precision marketers like me who want to help brands speak to their customers across channels in a way that feels truly one-to-one.
Job Titles:
- Chief Creative Officer
- Member of the Leadership Team
Background Al is an expert in customer communications at all touchpoints. His experience, in the UK and Australia, covers all sectors from automotive to telecoms, from healthcare to fashion. For over two decades, he's consistently won international awards for creativity and effectiveness across almost every discipline, but he's resolute that success only comes from a team. Building successful teams that thrive on great ideas excites Al, and it shows when you meet him.
Why I'm At RAPP My recent focus has been on bringing together creativity, behavioural planning and data to create a new agency model. One that's capable of delivering more meaningful relationships between brands and customers. One that starts with ideas and creativity then delivers better customer experiences powered by the latest A.I. RAPP is one of the few places that has the experience to do this - the skills required are all in one place. And better still, RAPP's clients share this ambition.
Job Titles:
- Global Marketing Science Officer
Background Amit is a forward-thinking marketing science and AI leader adept at driving impactful results in the billions for clients and agencies. He has over 25 years of experience in fostering a data-driven culture, customer-centricity, closed-loop learning, leading digital and AI-enabled transformations for successful business outcomes. He has excelled in generating valuable insights, storytelling, and implementing personalized strategies, CRM, and loyalty programs across owned and paid channels.
Why I'm at RAPP RAPP's focus on data-driven creativity and strategies aligns perfectly with my own philosophy, and I am eager to collaborate with the talented team to drive innovation, foster client success, and elevate RAPP's position as a global marketing leader.
Job Titles:
- Member of the Leadership Team
- Chief Marketing Sciences Officer
Background Andy has transformed our Marketing Sciences offering, creating a team of specialists, focused on the latest techniques and approaches to data driven consultancy, mass personalization at scale and data driven creativity.
Andy brings innovation and originality to all our clients and has been integral in enabling the agency to deliver customer experiences and consultancy like nowhere else in the country.
Andy has a breadth of experience across all sectors and has been lucky to win multiple awards along the way.
Why I'm At RAPP I'm at RAPP to lead the marketplace. RAPP is dedicated and restless in their desire to win in the data driven world and the breadth of talent, entrepreneurial spirit and the always on desire for something better ensures that we will continue to do so.
Our success breeds more success in terms of further investment into innovative work from our clients, more awards and the attraction of more talent. I'm at RAPP because we continuously challenge, continuously learn, work with the top minds in this space and are designing the future for everyone else!
Job Titles:
- Global Chief of Client Operations
Background Anne Marie brings 30 years of experience in publishing and advertising, with deep roots in data-driven marketing. With a passion to help operationalize solutions for clients, she has supported high-performing teams across our global network. She previously has served as managing director for both our Los Angeles and Dallas offices and enjoys the opportunity to activate high-velocity programs for RAPP's clients around the world.
Why I'm at RAPP I love to build solutions with talented staff and clients, ultimately building results and relationships that matter.
Job Titles:
- Member of the Leadership Team
- Vice President, Delivery
Background Being part of an Omnicom agency for more than 17 years, Ansar got exposed to several project development, operation and delivery opportunities. Ansar developed a passion for project delivery and played a pivotal role in scaling multiple global projects for some of the iconic FMCG brands. Ansar's purpose is to encourage his team to deliver at their full potential and share the right tools and resources to achieve that goal.
Why I'm at Rapp I'm excited to be part of RAPP as it provides the opportunity to join my expertise and leadership in project delivery, technology, and operations with other RAPP experts. Being part of the RAPP family and contributing to the advancement of our disciplines for the benefit of our client and my teammates is gratifying and rewarding.
Anson Bei - Managing Director
Job Titles:
- Managing Director
- Member of the Leadership Team
Background During his 15 years of experience leading marketing for top global brands, Anson has worked across categories, such as FMCG, automotive and cosmetics, to continually innovate digital marketing possibilities for China's ecosystems. Anson commands sophisticated insight and practical experience with multiple business areas, including experience, CRM, ATL, BTL and digital service platforms.
Why I'm at RAPP Every day at RAPP, I get to work with the most creative and innovative team to combine creativity and data for fresh solutions that put the customer first.
Job Titles:
- Member of the Leadership Team
- Senior HR Generalist
Background Ar chana is a qualified engineer and an HR professional with close to 10 years of experience across various industries, from strategizing and implementing HR policies aligned with business objectives to compliance and fostering positive workplaces. Through continuous learning and adaptation, she is adept at successfully navigating challenges and contributing to the growth and success of the organization.
Why I'm At RAPP RAPP has allowed me to enhance my skills as an HR professional with a diverse and talented global team. We at RAPP celebrate the culture of "people-first" which motivates and encourages me to excel in my sphere of work every day.
Job Titles:
- Member of the Leadership Team
- Vice President, Quality Assurance
Background Avinash has a background in Computer Science and more than 18 years of professional experience in Software Quality Assurance. He has led QA engagements on several international brands including Procter & Gamble and Mondelez International. He helped define and implement test strategies, test processes and test tools. Avinash successfully introduced test automation on several projects to increase test efficiency and reliability and to reduce the time to market.
Why I'm at Rapp RAPP gives me the opportunity to contribute my expertise in QA to drive business value for our clients. I'm excited to be part of a company that is at the forefront of innovation using data and technology to drive direct marketing.
Job Titles:
- Member of the Leadership Team
- Vice President, Data Services and Marketing Operations
Background For the last 18 years, Avinash has intervened in all key areas of the offshore IT industry, from web based application development, managing project teams, account direction and client management. Main clients operate in the FMCG, automobile, food and grocery, and luxury industry for European and US markets. Avinash latest achievement was the development of the Data Services and Marketing Operations discipline to service an increasing demand to scale in these areas.
Why I'm at Rapp RAPP is a laboratory promoting continuous experimentation and refinement of ideas.
Job Titles:
- Member of the Leadership Team
- Strategy Director
Background Belinda is a skilled strategist who's worked with clients across diverse industries, such as luxury and oil and gas. Originating from NZ, Belinda is a truly global strategist with experience in Australia, the UK and now Singapore.
Belinda believes that, in today's world, traditional advertising approaches aren't enough. We need to meet customers in the middle, understand who they are, how they operate and what they want from the brands they buy to target their needs.
Why I'm at RAPP Having worked in multiple countries, and with multiple networks, I can truly say that the breadth and depth of strategic and data science experience at RAPP is unrivaled. Every day, I learn something new from the global team, both in our work and our sharing of ideas and experiences. No day is ever the same!
Job Titles:
- SVP, Regional Experience Strategy Lead, Central
Background For over a decade, I have helped global brands craft unique compelling stories for the Chinese market. I have led branding, social, research, and strategy projects across a diverse range of industries from automotive to fashion to non-profit. A student of China for two decades, I am inspired by China's swift transformation and innovation of extraordinary tools for data, insight and communication.
Why I'm at Rapp China's unique ecosystems and digital behaviors make this an incredibly exciting market to apply and evolve RAPP's powerful social CRM and digital transformation toolset. I believe in the power of technology to positively transform our relationships with our brands, our institutions, our cultures and ourselves.
Job Titles:
- Member of the Leadership Team
- Business Director, RAPP Dubai
Background Bridget feels fortunate to have the position of Business Director at Team X, a unit within RAPP dedicated to Mercedes-Benz. With approximately 15 years of experience working at top global advertising agencies in the United Arab Emirates and South Africa, Bridget believes that people do their best work when their individual value and abilities are seen, acknowledged, and fostered.
Why I'm at RAPP I chose this role because I felt an alignment between my personal values and the business's dedication to being "fiercely individual."
Job Titles:
- Member of the Leadership Team
- Group Account Director, RAPP Dubai
Background Bris is dedicated to empowering our clients, enabling them to leverage RAPP's end-to-end capabilities and achieve their growth ambitions. Bris has broad marketing experience in advertising, media, SEO, analytics and tech across multiple industries and markets, having spent more than half of her career in the Middle East. She has a deep knowledge of customer engagement and a passion for creativity and loves bringing fun to everything she does.
Director; Regional Human Resources Lead, West/Central
Background Carla is a Senior HR Leader with 17+ years of human resources experience. She has worked in a diverse number of industries throughout her career, including healthcare, federal government, manufacturing and supporting start-ups. She has a proven ability to motivate, organize, lead, and provide top-notch service across multiple locations and organizational structures. She prides herself as an ALL people advocate.
Why I'm At RAPP Two words: Fiercely Individual. I wanted to be a part of an organization that accepts everyone for their uniqueness and everything that brings to the table. I have admiration for the creative process and as a creative person myself, I looked for an organization where that part of myself could flourish as a culture add.
Job Titles:
- Chief Strategy Officer
- Member of the Leadership Team
Background Colourful, creative, collaborative (and over user of alliteration) Caro has 27 years of agency strategy experience, with deep knowledge of customer engagement & loyalty, and a passion for creativity. She's worked on some of the UK's best loved brands - IKEA & Boots, Virgin Trains & Virgin Media, Mini & Jaguar Land Rover, first direct & HSBC, Gordon's Gin & Nescafe - you name it, she's quite possibly worked on it. And has acquired up a plethora of awards on her way. She believes that brands are built though a multitude of little experiences and inspires the strategy team to deliver brand storytelling in every interaction.
Why I'm At RAPP Because I live, sleep and breathe brilliant work, and in today's world that means work supercharged with data and technology, not just creativity and craft. RAPP brings the best of both worlds. In our new supercharged team, I'm surrounded by the kind of people I love working with, and have a jaw dropping client list to play with. What makes RAPP truly special is its focus on individuals. Brining our authenticity and passions into the workplace, and a determination to drive more diversity in our teams and the way we tackle clients' problems, means our agency has a heart and purpose. As a ‘campaigner' personality type, this suits me to the core!
Job Titles:
- Member of the Leadership Team
- SVP, Data & Technology Solutions
Background An experienced marketer with a proven track record across all channels and within many industry sectors, Carolyn prides herself on having a strong intuition for client objectives and being an authentic leader. Along with her team, she consults with clients to determine smart, future-fit, data-driven solutions that connect customer and brand. Carolyn's brand experience includes Mercedes-Benz, Open University, Best Western, Christie's, Barclaycard and Eurostar.
Why I'm at RAPP RAPP fulfills my drive to deliver success in an ever-changing commercial landscape of diversity. I'm excited to be a part of RAPP, where I can make a world of difference through incremental change.
Job Titles:
- Member of the Leadership Team
- SVP
SVP; Regional Marketing Sciences Lead, East
Background Chris leads our Marketing Science offering for RAPP's East Region. He's an 18-year veteran in all things omnichannel analytics with experiences across paid, earned, and owned media channels.
Having led multiple data science and analytics teams, Chris brings the unique balance between technical and data storytelling skills to the RAPP East family, ensuring insights and data drive real action for all our clients.
Chris earned his MBA from New York University's Stern School of Business and holds a BS in Industrial Engineering from Rensselaer Polytechnic Institute.
Why I'm at RAPP We're a people-first agency that does what is right for our client's business - even when what's right may be uncomfortable for them or us! It's a philosophy that makes us better every day and one that I now apply both inside and outside the office.
Job Titles:
- Member of the Leadership Team
- Executive Chairman, RAPP UK
Background Chris is unquestionably an industry stalwart, having held leadership positions in the UK for the last 21 years. His experience and talent lie in setting the standards for operational excellence, as well as building a strong cultural ethos of doing the very best for clients. Responsible for overseeing and running the UK operations across data, media and creative, Chris remains committed to helping talent excel in a supportive and highly strategic and creative environment.
Why I'm at RAPP RAPP is somewhere I can naturally play to my strengths and work in partnership with some exceptionally talented people, as well as having the opportunity to make a difference working with some highly respected blue-chip brands.
Job Titles:
- Member of the Leadership Team
- VP LATAM / Partner, RAPP Argentina
Background began her career in Advertising, working for big international accounts, specializing in promotions and consumer behaviour. In this field, she founded her own company. Together with DDB Argentina, she worked for American Airlines, Mc Donald's and Danone, among others. She joined RAPP in 2003. She specialized in CRM and Relational Marketing, bringing her integrated marketing vision into the digital world. She worked as a professor at several universities and became RAPP Argentina's Managing Director in 2006.
Why I'm at RAPP RAPP is the perfect place to grow in the new era of communications. It has been so for 13 years, and it will be for many years to come. Mobilizing the consumer requires a sophisticated combination of strategy, data, analysis and relevant ideas, using technology to impact successfully. That's the methodology we use at RAPP.
Job Titles:
- SVP, Consumer & Market Intelligence
Background Courtney is a seasoned marketing expert with an extensive track record of architecting brand experiences designed to engender lasting customer relationships through sustained engagement. In her time at RAPP, Courtney has held several posts in senior strategic leadership, most recently as Head of Consumer & Market Intelligence Solutions where she is focused on developing proprietary research and intelligence products designed to inform marketing and business decision making as well as opportunities for differentiated customer experience design.
Why I'm at RAPP RAPP is at the forefront of modern marketing and is being called on more and more to lead the conversation of the future. There's no place I'd rather be to watch it all unfold.
Job Titles:
- Chief
- Member of the Leadership Team
- President
- President & Chief Growth Officer, RAPP MENA
Background Curtis is a globally acclimatized and trusted marketing operator who excels in understanding critical topics for companies, brands and consumers. He combines data insight and strategic business development to identify and ringfence what matters at pace and precision, with agency and client-side successes in North America, Europe, China and the Middle East. After supporting growth initiatives (automotive focus) for the RAPP network, Curtis returns to RAPP to strategically lead RAPP MENA growth, capabilities, and brand relevancy.
Why I'm at RAPP To help guide and grow the extreme diversity, talent and capabilities of our people in-line with the progressive vision of the RAPP network.
Background Dave leads the technology, data, and campaign development workstreams for RAPP West clients with teams of end-to-end engineering, campaign management, QA & DevOps.
He builds on many years of agency experience developing innovative, data-intensive, and high-performance marketing technology implementations for clients in the financial services, automotive and consumer goods sectors.
Job Titles:
- Member of the Leadership Team
- EVP, Business Development - North America
Background David is a 20+ year agency veteran with depth in digital, direct and loyalty marketing and experience who thrives in building trusted relationships with clients and partners. David previously held global client leadership and managing director roles at Javelin, Wunderman and VMLY&R, focusing on clients including AT&T, Microsoft, Kellogg, Yum! Brands, Bank of America, The Humane Society of the United States, Citi and Novartis.
Why I'm at RAPP It's never been more critical - or possible - to create meaningful, differentiated experiences that create value and trust between people and brands. RAPP is leading the way in helping modern marketers capture attention, spark and maintain engagement, create preference, and prove effectiveness. At a time when human and business outcomes have never been so inextricably linked, RAPP is able to truly be our clients' most valuable partner.
Job Titles:
- SVP, Head of Talent, RAPP US
Background Dawn brings 20+ years of experience leading HR/talent functions at various large and growing companies within the advertising and media industries. She oversees talent acquisition, learning and development, employee relations, engagement, HR operations and more to ensure optimal candidate and employee experience. She is passionate about helping to create and support a culture where people can be their true selves and are motivated to do their best work at all times to achieve their own goals. Dawn lives in New Jersey with her husband and son and loves the art of dance.
Why I'm at RAPP In HR, we are always thinking about how we can attract and retain the very best talent out there. When you believe in the brand, and its leaders, it feels very natural to be able to do tha t. At RAPP, with its commitment to creating spaces that allow people to be fiercely individual, and with leadership who genuinely take interest in programs and platforms to develop talent, I'm inspired every day. I also love that we are constantly creating and everyone is open to trying out new things to create the best culture.
Job Titles:
- Global Chief Diversity, Equity & Inclusion & Communications Officer
Background Devin has been a part of the RAPP family since 2011, and currently leads the Global Communications and DE&I practices for RAPP Worldwide. She works to elevate the RAPP Worldwide brand both externally and within Omnicom and harnesses her passion for DE&I to craft and execute initiatives across recruiting, engagement and retention that aim to make RAPP an industry-leading diverse, inclusive and equitable agency. In addition to her role at RAPP, Devin serves as the Global Chairperson of Omnicom's LGBTQ+ Employee Resource Group, OPEN Pride, and on Omnicom's OPEN Leadership team.
Why I'm at RAPP I've always believed in RAPP's unique positioning and offering as a means to make a genuine difference in the lives of consumers.
Background Dylan has been a part of the RAPP family since 2016 serving as an HR business partner. In his role, he gets to touch all facets of HR from people operations, career development, and employee engagement to leading overall strategic people initiatives for our East region. Prior to diving into the marketing and advertising industry, Dylan gained his experience working with an environmental non-profit.
Job Titles:
- Member of the Leadership Team
- Global Chief Transformation Officer
Background Ed combines the ability to work with clients on technology platform enablement, with a deep understanding of business and marketing strategy. Clients often find working within the constraints of their business to deliver technology transformation challenging. Ed's team at Code help facilitate a pragmatic culture that turns martech investment into customer experience reality, driving "time to value" and a customer led approach.
Why I'm At RAPP In a world where customer experience is the product for brands, the combination of technology, data and understanding the consumer that RAPP offers is unrivalled. It's great to be surrounded by smart folks who can actually deliver on the AI driven, personalized customer experience at scale that most clients want to achieve.
SVP; Regional Experience Strategy Lead, East
Background Ed is a strategic leader who is happiest when working to find creative solutions to complex marketing challenges. His background spans digital, direct, social and brand agencies, but he's most at home in the world of customer experience. Since starting his career in London he's become an honorary New Yorker, spending the past decade in NYC leading CX teams at agencies such as MRM//McCann and Wunderman.
Why I'm at RAPP There's nowhere that's more committed to creating a culture where talented people can do their best work. Ultimately everything flows from that.
Background In 1998, Emmanuel started his career in the strategic services competency of Accenture. While quite transversal in terms of industries (FMCG, banking, utilities,…), this experience allowed to quickly pick up fundamental methodologies in processes and strategies.
He joined the agency in 2005 as Board Account Director. Quickly appointed Managing Director, he is now Senior Vice President.
Why I'm At RAPP Because it's been 15 years. 15 years of incredible brands as clients. 15 years of incredible colleagues as family. 5475 days that never repeated themselves.
Job Titles:
- Member of the Leadership Team
- Regional Managing Director, Central
Background With a passion for understanding the links between behavior and brands and igniting the spark that turns curiosity into action, Erica has over 15+ years experience leading client relationships and operations across a wide range of categories. She brings deep account strategy experience that extends globally. Erica partners with clients to help them build better product offerings and dynamic data-driven campaigns. She most enjoys building rockstar teams, provocative thought-leadership and helping her clients businesses grow.
Why I'm At RAPP Having a varied background in the industry and a unique viewpoint, I‘m not afraid to bring that full experience to work everyday because RAPP embraces me as a fiercely unique individual. That support gives me the wings to fuel the business and the agency for the better.
Job Titles:
- Country Manager
- Member of the Leadership Team
Background Franco started his career at Wunderman and then worked at indie agencies including Vulgaria and Human. In 2016, he moved to Publicis Groupe, where he was the Chief Content Officer for the whole country, and later founded and led Digitas Argentina, as Managing Director. He joined RAPP in 2020 as Country Manager. During his career, he's worked locally, regionally and globally for top clients and has participated in award-winning projects at festivals such as Cannes Lions and Effie.
Why I'm At RAPP I came to RAPP to continue developing the model of connecting data, content and technology - always having the consumer at the center and being present throughout their complete journey. I truly believe that we can help our clients solve their business problems and resolve human matters through our agency model.
Job Titles:
- Member of the Leadership Team
- CEO of RAPP UK
Background Prior to becoming CEO of RAPP UK, Gabby was at Proximity: 3 years running the International business in the Paris office and 8 years in Proximity London as MD and then CEO. Coming from a Digital background at the start of it all, Gabby is passionate about the constant evolution of Marketing, finding new and better ways to solve meaty client problems, make consumers happy and deliver outstanding creative work! She is also obsessed with harnessing the collective genius of the Agency to make magic.
Why I'm at RAPP Because I have never met a group of such talented, creative thinkers with capabilities that span the entire end to end journey and beyond. Together we'll be inventing the future of Marketing.
Job Titles:
- Member of the Leadership Team
- Senior Manager - Quality
Background Gopinath has around 19 years of exposure across industries like GIS, FMCG, pharmaceutical, printing and packaging, software solutions, supply chain, creative agencies, and more. A Six Sigma Black Belt professional, he has built multiple CFTs and led various operational excellence projects to help solve complex problems at various organizations in a scientific manner.
Gopinath has a rich background in auditing various standards including QMS, EMS, OHSAS, cGMP, SA8000, FSC, EICC, E-TASC, ITSMS, and SEDEX.
Why I'm At RAPP RAPP is one of the very few organizations that believe every individual is different, respect them and follow a people-first approach without compromising the focus on the client. RAPP also gives me the opportunity to try and explore new ideas and grow alongside the organization.
Job Titles:
- Account Director
- Member of the Leadership Team
Job Titles:
- Member of the Leadership Team
- Technology Lead
Job Titles:
- Member of the Leadership Team
- President
Background Over the past 20 years with Omnicom, Ibrahim has demonstrated strong abilities and driven significant results in solving complex business problems by leveraging technology for various international clients, leaders in FMCG, Automotive, Real estate and luxury industry. During his tenure, he built and structured effective multi-functional team across different locations collaborating with 50+ countries.
Ibrahim is a strong believer of team's collective intelligence and is passionate about building great teams. Ibrahim enjoys coaching and developing people as much as learning from others.
Why I'm at RAPP RAPP meets my interest in working with experienced, talented and supportive individuals with a can do attitude. RAPP's drive to constantly do better and more for our clients aligns with my values and interest of continuous optimization towards excellence.
Job Titles:
- Managing Director
- Member of the Leadership Team
Background With over 16 years' industry experience spanning EMEA and APAC, Jaimesha brings a breadth of experience to her clients spanning multiple verticals - healthcare, automotive, oil and gas, and financial services to name a few. Her passion lies in building close-knit partnerships with her clients. At the same time, building close partnerships with her peers is also vital. Jai thrives in building a work environment centered around compassion and empathy, that will ultimately nurture and support talent.
Job Titles:
- Director of Finance and Operations
- Member of the Leadership Team
- SVP
Background Jason leads RAPP's finance and operations for the LA and San Francisco offices. He has 15+ years of experience in the marketing industry and has been with RAPP since 2007. Prior to RAPP, he was CFO of communications agency Clark & Weinstock and began his career in public accounting with Arthur Andersen. He is a CPA and holds an MBA from New York University and a B.S. in Accounting and Economics from Syracuse University.
Why I'm At RAPP Being a part of an agency that has a focus on what matters most to people - it's an incredible home for someone with a financially focused analytical background. It's a great place to work with some of the most technically savvy people in the industry, who consistently push relevant marketing solutions for our clients.
Job Titles:
- Member of the Leadership Team
- SVP
SVP; Regional Marketing Sciences Lead, West
Background I have worked over a decade in the marketing analytics space, with extensive experience in measurement, analysis, and targeting. At RAPP, I lead the marketing sciences practice out of the West region supporting CRM/retention, site, and media/acquisition client engagements.
I have also worked at data & analytic vendors focusing on CPG, media, and retailer data and have served in a number of cross-functional roles within analytics and delivery, strategy and insights, and client services.
Why I'm at RAPP What drew me to RAPP in the first place was the strong emphasis on bringing marketing sciences to the forefront in building the relationship with customers and brands.
Job Titles:
- VP Regional Finance Lead, East
Background Jenna oversees RAPP's financial operations for the New York and Chicago offices. She has been with RAPP since 2006 and has over 20 years of experience in the marketing industry. She has worked across a wide spectrum of categories ranging from healthcare to telecom to financial services. Jenna began her career in client management which gives her a unique perspective and ability to be a strategic business partner while maintaining focus on the financial success of the region.
Why I'm at RAPP Individuality is not just a buzz word -, it's fully embraced and engrained here. It's this culture that allows RAPP to lead, not just navigate, the ever-changing marketing landscape. And it's what makes RAPP such an interesting and rewarding place to work.
Job Titles:
- Executive Creative Director
- Member of the Leadership Team
Background A creative at heart, Joelene has over 10 years of industry experience. Leading the creative team for RAPP Singapore, she believes human chemistry is what adds to the success of every campaign. As the UX landscape is ever-changing, her perspective is to boost the work through strong ideation, marrying the logic of data with the aesthetics of design. As a leader, she encourages constant learning, and displays empathy through mentorship of her team.
Why I'm at RAPP I like asking how and why - it's the basis of what I do. To understand, learn and create solutions in an ever-changing world. To provide experiences to people. And that is why I chose RAPP. With colleagues from diverse backgrounds, the culture of the workplace is based on each individual's character, exposing us to more, and sharing the same goal of continuing a collaborative culture of learning and understanding.
Job Titles:
- Chief Technology Officer
- Member of the Leadership Team
Background John brings more than 30 years' experience building technology, leading teams, and guiding clients across multiple industries. An expert in marketing technology, he is passionate in helping clients realise the value of data and technology in transforming their customer experience through digital and CRM. John sits perfectly at the intersection of consultancy, strategy and execution, demystifying the jargon and connecting the different capabilities of the RAPP network to bring the very best to our clients.
Why I'm at Rapp Because I learn something new every day. We have an enviable combination of great clients and super smart people that enable us to deliver innovative and industry-leading solutions, like no other. It's a fantastic time to be in this industry and a great time to be at RAPP.
Job Titles:
- Member of the Leadership Team
- President, RAPP U.S
Background John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead RAPP U.S.
Why I'm at RAPP RAPP is home for me. After being away for a few years, I found nowhere more focused on driving business forward and delivering value through creative, innovative thinking. RAPP's internal dedication to people and culture is second to none.
Job Titles:
- Member of the Leadership Team
- Market Lead
Background I have spent my career as a results-driven marketing and communications professional, focused specifically within technology enablement for client success. My history and close experience with development and analytics teams has allowed my unique perspective to educate clients on how meaningful experiences with customers start with the data that drives those insights and the platforms and solutions that enable them.
Why I'm At RAPP I'm here to develop meaningful partnerships which extend beyond typical business challenges and objectives to find insightful, data-driven tactics to interact with and engage customers. I want to get to the core of what a company's values are and bring that to life in the experiences we create for users across every touchpoint, every engagement.
Job Titles:
- Chief Operating Officer
- Member of the Leadership Team
Background Karim boasts more than 20 years of Finance and operations experience across various industries and territories. In 2010, Karim joined the TPH group as Group CFO, based in Dubai, where he handled all financial aspects in GCC and Levant, including preparation of strategic financial planning, annual budgets, monthly and quarterly reviews and the oversight of several mergers and acquisitions. In August 2018, he was appointed as the Chief Operating Officer of RAPP MENA, looking after the day-to-day administration and operation of the business.
Why I'm at RAPP It's a great pleasure to work for an agency that has an edge over others, with a great work environment and a team of passionate go-getters.
Job Titles:
- Member of the Leadership Team
Job Titles:
- Member of the Leadership Team
- Technology Director
Background Kishan is a highly experienced software engineer. He is involved in all aspects of client solutions from software development and system analysis through to execution of the technical delivery. Fluent in data and technology, Kishan plays a crucial role in helping to connect the different capabilities of corporations in South East Asia with a global offering. Kishan has built extensive brand experiences through working with clients such as Nissan, Daimler, Citibank to name but a few.
Why I'm at RAPP There are so many genuinely smart and talented people in RAPP focused on data, technology and innovation. Working with some great minds - and some of the best in industry - is reason enough.
SVP; Regional Delivery and Operation Lead, West
Background Kristen explored a variety of paths across three countries before embracing happiness in marketing services. In the 20 years since, she's collaborated with clients and teams to deliver work for a wide range of global brands and verticals.
Background Poh Li began her career as a creative prior to taking on the business lead role. She was General Manager of M&C Saatchi Malaysia over the past 10 years where she grew the agency's digital and social business as well as played an integral brand lead role for its largest client, Celcom. She then moved on to Leo Burnett as Client Partner to Maxis, where she steered the team towards further strengthening the relationship between agency and client. A creative at heart, Poh Li has gained a 360° view on brand and marketing over the course of her career.
Why I'm at RAPP With this role, I am given the opportunity to apply the right balance and leadership for RAPP, from contributing creative insights to overall agency management.
Job Titles:
- Executive Creative Director
- Member of the Leadership Team
Background Leo has led major creative campaigns across the full spectrum of advertising in his two decades of work as a creative director in China. Leo commands keen sense of art and fashion, profound artistic skills and rich working experience. He understands the Chinese customer from the inside out while delivering international quality and creative innovation that fully resonates with them. A hands-on creative leader, Leo's goal is to turn great ideas into greater experiences.
Why I'm at RAPP RAPP provides me a broad development space for creativity that focuses on personalization and empathy with the customer. Creativity is truly alive in everything we do.
Job Titles:
- Director of Operations
- Member of the Leadership Team
Background Lindy's journey with the agency began 16 years ago as a software engineer, showcasing commitment and expertise. Excelling consistently, she then lead our web operations team. Now, as Director of Operations, Lindy ensures seamless agency operations, supporting diverse disciplines. With her experience and dedication, we anticipate greater success ahead.
Why I'm at RAPP I value our organization's global exposure, enriching my journey with diverse perspectives. Unparalleled growth opportunities fuel my ambition in a dynamic environment where talent thrives. Engaging with prestigious clients hones my skills and underscores my contributions' significance. Moreover, I find profound fulfillment in our agency's inclusive culture, fostering belonging.
Job Titles:
- Member of the Leadership Team
- Regional President, West
Background Ludo combines left-brain analytical thinking with right-brain creative sensitivities to build effective marketing strategies for his clients. Ludo held strategy positions at Y&R, Wunderman and Ogilvy, where his work won Global Effies and DMA Echo Awards for business effectiveness. He has graduated from a business school in Paris, where he is from.
Why I'm at RAPP I believe customer loyalty is not gained through brand monologues and interruptive techniques but by earning people's trust through experiences that enrich their lives. The ability to harness data, creativity and technology to go beyond digital communication businesses through their digital transformation is why I have joined RAPP.
Job Titles:
- Member of the Leadership Team
- Lead Financial Analyst
Background Manoj has a decade of experience in finance and accounting in audits, FP&A, Companies Act compliance, process review, business incorporation, operations, and planning with diverse industry experience across e-commerce, manufacturing, IT/ITES, FMCG, and retail.
Why I'm At RAPP RAPP provides opportunities to grow personally and professionally while being part of a competitive organization where I can contribute to the best of my ability and play a key role in the growth of the company.
Background Most recently, as President, RAPP EMEA & APAC - EVP, Global Clients, Marco led our international growth initiatives to build a relevant RAPP network in Europe, the Middle East, Africa and Asia. Since joining the agency more than 15 years ago, he has built an extremely robust brand for RAPP internationally. Called "immensely likeable … with surplus energy that he puts to impressive use," by The UK's Campaign magazine, Marco is noted for his ability to develop strong relationships with global clients.
Why I'm at RAPP In this new, opt-in world, where the customer is in control, it is a truly exciting time to be a part of an organization which allows brands to meaningfully interact with consumers in real time based on each customer's preferred communication options and interests.
Job Titles:
- VP, Technology Operations
Background Mark brings over 20 years client-side experience in digital marketing and marketing strategy. An innovative and strategic thinker with vast experience in leading digital technology and CRM teams. Mark joined RAPP after serving 37 years with the U.S. Army, where he managed the U.S. Army's marketing web site, and pioneered the U.S. Army's first online recruiting site, as well as the Army's first social media marketing sites.
Why I'm At RAPP RAPP is a team of innovative thinkers who strive for data-driven solutions designed to improve the customer's journey while optimizing performance. Being a part of RAPP allows me to be surrounded by an amazing team that shares my passion for solving complex challenges with data and technology.
Job Titles:
- SVP, Regional Account Leadership Lead, Central
Background Mark has over 25 years of advertising and marketing experience, with nearly 20 years with Omnicom and RAPP in the CRM and precision marketing practice. His vertical experience includes Automotive, Telco, Financial Services, Entertainment and CPG. Mark now leads the Central Region Account Leadership teams, where he is responsible for applying account and agency management best practices to deliver on client objectives.
Why I'm at RAPP RAPP continues to deliver on what matters to clients as well as what matters to staff - being fiercely individual. RAPP's innovations in unifying our client's customer journey using technology, data, media and the art of creative is what sets us apart from our competitors. Driving these solutions and proving to the client that these results matter is what keeps me, and the teams motivated.
SVP; Regional Experience Strategy Lead, West
Background With a background in traditional CRM and eight years as a Customer Experience strategist, Megan is focused on creating lasting connections between customers and the brands they love. Having worked across almost every agency department from Account Management to Strategy to Front End Development, Megan brings a holistic understanding of go-to-market operations resulting in expert direction of staff, prioritization of workload and negotiation of client demands to deliver high-quality, on-time and in-budget products at all times.
Why I'm At RAPP I've always been a mix of left and right brain. RAPP offers the best of both with its "Precision and Empathy" marketing philosophy. A deep curiosity for what drives customer behavior, an understanding of the moments that matter most and an innate commitment to measuring impact across the customer journey makes RAPP truly unique.
Background Mena started her career in public accounting at Novogradac & Company. From the real estate development industry, she transitioned into a direct marketing agency. Now, with 9+ years in the advertising and marketing industry, she leads the finance department in RAPP San Francisco.
Background Molly joined RAPP San Francisco in August 2017 as part of an Omnicom-driven merger and brings with her more than 18 years of experience managing data-inspired and response-driven marketing programs for a roster of global brands. Her business acumen and innate passion for people make her someone you want on your team - she lives at the intersection of insights, empathy, and action, and believes building genuine relationships is the key to success both in marketing and in life.
SVP; Regional Delivery and Operations Lead, East
Background Morgan leads program management capability for RAPP East with a focus on the intersection of our people, process, and tools. She has deep experience operationalizing data driven marketing on behalf of large global clients across many sectors - including technology, financial services, and luxury. Prior to RAPP, Morgan spent over a decade at Ogilvy where she helped build the agency's program management organization and led digital transformation initiatives for fortune 100 clients.
Why I'm at RAPP I'm at RAPP because of the people and the work. At RAPP, we have passionate and kind people who are constantly inventing on behalf of our clients - to deliver best- in- class personalized customer experiences.
Job Titles:
- Member of the Leadership Team
- Senior Project Manager
Background Navin has 13 years of IT work experience across the healthcare and automotive industries. He has a proven ability to drive brand success with analytical and critical thinking skills to optimize interactions in the operations space. He strongly believes in the power of technology to change individuals and organizations for the better.
Why I'm At RAPP Working at RAPP has been a rewarding journey filled with both demanding moments and delightful achievements. The constant exposure to diverse challenges and unexpected situations has allowed me to develop resilience, adaptability, and agility.
Job Titles:
- Member of the Leadership Team
LEADERSHIP Nic Climer ECD; Regional Creative Lead, Central Background Nic has over 20 years of experience in digital and traditional design/UX, social and viral solutions, branding and marketing. He is an award winning creative (art) director who is inspired by the impossible, motivated by challenge and passionate about performance. He has an exciting data-driven approach to marketing with extensive experience from ideation and design to execution and delivery across categories such as CPG, F&B, travel and hospitality, retail, healthcare, entertainment and financial services. Why I'm At RAPP I love combining logic and magic to create and evolve solutions and stories for our clients! Connect with Nic Climer in
Job Titles:
- Member of the Leadership Team
- Global Client Lead
Background Over the past 20 years, Nick has helped some of the world's most respected brands leverage technology, data and creativity to transform how they do marketing. And, developed the most effective agency support models, with the best and right talent, to deliver that work at a global, regional and local level.
In his 13 years at Omnicom, he's been fortunate enough to work with some of the world's largest and most innovative brands in healthcare, technology, automotive, financial services, energy and FMCG.
Why I'm At RAPP Quite simply, the people. Working alongside the most talented people in the industry to make a real difference to our clients' business is what has kept me at RAPP for more than a decade.
Job Titles:
- Member of the Leadership Team
- Director, DE & I, RAPP US
Background Nicole has a natural gift for cultivating community. When she embarked on her career as a paralegal, she relished in the minutiae of clauses but quickly grew to love the collaborative nature of the profession. Nicole followed her generative prowess to RAPP in her present role as Director of DE&I where she continues to build a clear, equitable path forward to success for employees and communities affected by client work alike, ensuring that all voices are seen and heard.
Why I'm at RAPP One of the things that led me to RAPP is the agency's overwhelming commitment towards infusing everything we do with DE&I. That means focusing on client work, through the incredible strategies being developed by our Diversity Strategy team and outlining a comprehensive and progressive overall DE&I plan.
Job Titles:
- Managing Director
- Member of the Leadership Team
Background Nicolyn brings 20 years of experience in delivering large-scale digital creative solutions for brands. She has worked on online platforms, product design, integrated marketing campaigns, and retail technology solutions.
Prior to RAPP, Nicolyn spent time at leading global agencies in London and Singapore, focusing on luxury FMCG, financial services, and technology.
Why I'm at RAPP To demonstrate how data connects individual experiences, creativity and technology to drive better business outcomes for clients across the region.
Job Titles:
- Member of the Leadership Team
- Senior HR Recruiter
Background Pallavi is a results-oriented professional with more than a decade of experience in HR including business partnering, DE&I, employee engagement, CSR drives, learning and development, and talent acquisition. With a master's degree in human resources from Pune University, she is skilled in setting up and executing initiatives that enhance employees' development by improving HR levels, enhancing competencies, enhancing performance level and strengthening the organization structure to help achieve desired business results.
Why I'm At RAPP I thrive at RAPP because it echoes my commitment to being fiercely individual. Here, innovation is nurtured, and every idea is celebrated for its unique contribution, aligning perfectly with the company's dynamic ethos.
Job Titles:
- Member of the Leadership Team
- Australia Lead, Experience Strategy & Design
Background Paul is a Doctor of Psychology and strategist with over 20 years experience leveraging data, creativity, and technology to change human behavior and drive business outcomes. Paul has worked in behavioural insights and creative agencies across the world, including the United Kingdom, Australia, Singapore, and the United States. His psychological research has been published in peer-reviewed international science journals such as Neurology and Ergonomics, while his advertising and marketing strategies have been recognized by industry creative and effectiveness awards. He is driven by a unwavering want to design experiences that positively change people, business, and planet.
After leading our RAPP U.S. strategy practice, Paul has returned home to Australia to continue inspiring and enabling our teams in the region to create new ways to advance our clients' brands and the people they serve. Paul also heads our global behavioural science practice, applying the latest learning from neuroscience, psychology, and behavioral economics to bring a precision understanding of human behavior to precision marketing.
Why I'm At RAPP I'm a strong believer in RAPP's promise to stand up for the individual in everything that we do. I like working alongside super-smart people who care about the impact we have on our clients' businesses and want to create the very best experiences for all their customers - talented creative thinkers who walk the talk, roll up their sleeves and find ways to bring the very latest approaches to life for our clients. As someone who loves art and science, at RAPP I feel I can truly help create innovative ways for brands to inspire and change the behavior of millions of individuals.
Job Titles:
- Managing Director
- Managing Director, TrackDDB
Background For 20+ years, Paul has dedicated himself to following the customer on their journey along the path to purchase and lifelong brand loyalty. This passion has led to a profound expertise that helped him forge a leadership standing in the industry. Paul brings integrated, CRM and digital experience and has held senior agency positions in Client Services and Strategy. With a focus on customer engagement and an impressive arsenal of analytics and social CRM know-how, he works across business categories and marketing channels. His client roster includes Mercedes-Benz, Scotiabank, Sick Kids Foundation, Coca-Cola, BASF, Mattel, Dove, Knorr, Heineken, Becel, Investors Group and many more. Paul also teaches Communications Strategy at the Schulich School of Business Faculty as part of their renowned MBA program.
Job Titles:
- Member of the Leadership Team
- UK Group CFO
Background As a qualified accountant, Paul first joined RAPP in 2000 and has been working in finance leadership roles in the industry ever since. After a couple of years as Finance Director at another global advertising network, he returned to RAPP in 2010 as Finance Director of its technology and data business. In 2018, he took on the financial leadership of RAPP's UK Group and commercial partnership with the UK CEO. Paul has extensive commercial experience gained from a long tenure in financial leadership roles within the advertising industry. This experience includes many years of commercial oversight of significant technology, software and data client and partner engagements.
Why I'm At RAPP I love working in the advertising industry and have done so for 20 years. The energy and buzz at RAPP exemplifies this and is testament to our people. Working with highly motivated and talented people on a daily basis is fantastic, making my working life so enjoyable at RAPP.
Background Pete has spent the last 15 years at RAPP, leading account teams in both London and New York. His vertical experience includes non-profit, telco, insurance, technology and financial services. He now leads RAPP's client service team in the East region, responsible for ensuring we deliver best-in-class leadership for our diverse portfolio of clients; while building the skills and capabilities of our teams to deliver on RAPP's promise of utterly focusing on the individual.
Job Titles:
- Group Account Director
- Member of the Leadership Team
Background With a decade of experience in IMC, Rainy focuses on international fashion, beauty, and premium clients. Rainy has a deep background in data-driven marketing and digital experience, and her work has won numerous industry awards. In addition to her work at RAPP, Rainy is a prominent KOL and blogger in China's burgeoning cocktail scene.
Why I'm at RAPP I have always strived to be "Fiercely Individual." And RAPP is the agency that gives me space and creative inspiration to do just that, while also delivering value to others.
Job Titles:
- Member of the Leadership Team
- SVP
Background Raj brings a blend of agency and clients-side experience in digital marketing, across multiple industries, and a passion for data-driven decision making. With a strategic mindset, focused on enhancing business performance, he has proven success in customer-lifetime-value based experience optimization and evangelizes customer journey mapping as its foundation.
Job Titles:
- Member of the Leadership Team
- Managing Executive Creative Director
Background An award-winning creative leader with more than 20 years of integrated advertising, communication and branding experience in the MENA region. Before joining RAPP as MD/ECD, Ramzy spearheaded the creative teams of some of the region's top tier agencies, such as Wunderman, Y&R, Publicis, M&C Saatchi, and Webedia Arabia.
Holding a Masters degree in advertising and communication arts from the prestigious ALBA university in Beirut. With more than 128 international awards and recognitions, he is a creative evangelist, a forum speaker, and a sitting jury member for many international advertising and design festivals.
Why I'm at RAPP Working in a multi-cultural environment, rooted in local insights, and fueled by empathy. I love to be part of fierce team that uses refined analytics and data to create groundbreaking, memorable ideas that spark new conversations.
Job Titles:
- Creative Director
- Member of the Leadership Team
Background: Rolf grew up in a very open-minded family. He was always fascinated by the power of art and design, embracing his creative mind as a powerful tool to envision innovative ideas and bring them to life. His mission: to change the world and excite people through meaningful communication and remarkable imagery. Now, Rolf has joined RAPP as a Creative Director, heading up the Mercedes-Benz business for Team X and driving creativity for across RAPP's portfolio of clients.
Why I'm At RAPP: I strongly believe that love and freedom are essential values that should be celebrated in any society. I also recognize the importance of working with experts from diverse backgrounds to foster innovation. At RAPP, I can cultivate patience and promote teamwork. I aim to demonstrate creative leadership in my passion for the automotive industry, driven by my love for automobiles.
Job Titles:
- Member of the Leadership Team
- US Lead, Business Leadership
Background Shalini started her career over 17 years ago in digital marketing, when the practice was still in its infancy. She has established herself as an expert in digital and CRM and brings that experience to RAPP. She's led engagements at a variety of agencies including Critical Mass, Sapient and Merkle and has had the opportunity to work with dozens of brands, including Warner Brothers, Under Armour, Nestle Waters, Nespresso and Infiniti USA, to name a few.
Why I'm At RAPP RAPP is leading the charge on how individual data can dynamically change a brand's relationship with every customer. I'm excited to be part of a company that understands the power of innovation by using data, technology and creative to define the new frontier of direct marketing.
Job Titles:
- Member of the Leadership Team
- Regional President, East
Background As a left-brain/right-brain hybrid, who thrives on the intersection of data, creativity and technology, Shari has helped brands across sectors drive meaningful growth from both the marketing agency and strategy consultancy perspectives. A strategist by training, an operator by experience and a leader by nature, Shari brings thoughtful leadership to RAPP's flagship New York office. Prior to joining RAPP, Shari held roles at Prophet and Ogilvy, and was a consultant at Bain & Company.
Why I'm at RAPP It's more important than ever that brands build relationships directly with their own customers. RAPP's heritage of understanding and celebrating individuals makes it an essential partner to any modern CMO. Our people share this philosophy and are passionate about driving results with great work.
Job Titles:
- Global Chief Strategy Officer
Background Over the past eight years, Shiona has driven major changes in RAPP's communication strategy, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.
Why I'm at RAPP The breadth and depth of talent at RAPP is unrivaled. With such a diverse team of brilliant individuals to work with and learn from, we can make great things happen.
Job Titles:
- VP Regional Delivery and Operations Lead, Central
Background Stephanie has 14 years of project management experience across various industries including financial, automotive, non-profit, restaurant, government, and entertainment. She has a passion for process optimization and implementing solutions that drive efficiency and empower individuals. She believes that no task is too small, and everything is an opportunity to learn, grow and inspire others.
Why I'm at RAPP I love being part of a team whose focus and passion is to do the best they can every day. We inspire and challenge each other and are always pushing for greatness.
Background Steve has 20 years of experience in the marketing industry and has been with RAPP for more than 15 years. Previously, at Arthur Andersen and Ernst & Young, Steve oversaw transaction advisory services, managed client acquisitions and supervised audits across various clients within advertising, marketing and media. Since joining RAPP, Steve has separately led finance and operations in New York, Dallas and Los Angeles, was appointed U.S. CFO in 2009 and transitioned into the role of Global CFO in 2017.
Why I'm at RAPP Every day I have the privilege of working with engaging, professional and passionate people at RAPP. The best part of my job, and the people I'm surrounded by, is that we have one common goal - driving our clients' businesses and brands forward. This alone continues to draw me to RAPP after 11+ years.
Job Titles:
- Global Chief Technology Officer
Background Thibault fell into the digital world programming fractals in Logo language during first grade. Convinced, since then, that computer sciences can amplify creativity in unexpected forms, he never stopped experimenting in diverse fields of data and technology. Balancing arts and sciences across web and e-commerce platforms, mobile apps and recommendation engines, CRM & loyalty programs, all the way to digital ordering experiences in-restaurant, Thibault is an always-on technologist seeking to inspire and enable innovation across teams and projects.
Why I'm At RAPP Because delivering creativity and innovation in a 1:1 context is the best challenge one can solve today, especially in data and technology. RAPP's approach to CRM is both innovative and respectful of privacy as well as fierce and thoughtful. RAPP is also a workplace growing diversity and talents to achieve great work.
Background Tom has 15+ years of technology experience in the marketing and advertising industry, delivering creative solutions for complex business needs across countless verticals. He has collaboration as a core principle and believes that the best work comes from everyone working seamlessly together to solve problems in a creative manner. Tom thrives on finding solutions to seemingly impossible problems and fostering the spirit of innovation.
Job Titles:
- Member of the Leadership Team
- Senior Vice President Client Growth
Background Tracey has 20 years of experience in the marketing industry which spans both client-side and agency-side roles. Tracey's marketing experience spans all disciplines, including integrated, customer experience, advertising, digital, tech, content, data, PR, and design. At RAPP, Tracey is responsible for helping existing and prospective clients to access the agency's end-to-end capabilities in order to deliver against their customer growth ambitions.
Why I'm at RAPP RAPP has a magical combination of collaborative, smart people and unrivalled excellence. There are many agencies in this space, but very few can truly deliver the breadth of customer experience and the depth of capabilities across creativity, data and technology that RAPP can. It's a powerful offering that is helping to reinvent the future of marketing.
Background Working over with some of the biggest companies in the Media, Advertising, and Creative industries over the last 20 years has been an absolute gift of a career. Ursula thrives in fast-paced creative environments, and has a passion for talent engagement, attraction and wellbeing.
As the Group Head of Talent in the UK, she is the overarching guardian of the agency's attraction and development strategy. Her goal is not just attracting diverse talent, but creating an environment where people feel a true sense of belonging.
Ursula's areas of expertise include coaching (qualified as BBC Coach) and employee engagement. She always encourages challenging the status quo to get to a new and impactful solution.
Why I'm At RAPP From day one at the RAPP family, I felt like I had arrived home. Working with forward-thinking colleagues, leaders who are kind and a culture of fearless individuality, I can think of no better place to be an HR practitioner. We lead the way in so many aspects of the talent experience but are always looking to be better and doing my bit, keeps me engaged and excited.
Background Vipul has over 20 years' experience, leading high-performance technology teams across the US, UK, Europe and India. He's led multiple Fortune 500 organizations in their Digital Transformation journeys and system modernization initiatives and brings with him, vast functional knowledge from Financial, Energy, Telecommunication, Consulting, Hospitality and Public sector domains.
SVP; Regional Marketing Sciences Lead, Central
Background Ward is a seasoned practitioner of data science with over 15 years of analytics leadership experience who applies today's advanced techniques with a keen eye for practical application. One of his favorite quotes is "lies, damned lies, and statistics." You will see this quote play out as he passionately pursues the art of uncovering what data are really telling us while understanding that many of today's business challenges require an analyst to uncover insights in a world of gray. Ward brings his broad experience of applying data science solutions from solving challenges in customer marketing, inventory management, supply chain optimization, corporate real estate, and credit risk.
Why I'm at RAPP I love a good challenge. At RAPP, I encounter new and exciting challenges where I can partner with great clients, helping them to see how analytics can drive business growth.
Background Wen is a seasoned veteran in marketing finance with 20+ years of leadership and innovation. Ambidextrous in both client managerial accounting and shared services cost accounting, he prides himself on team building and his analytical abilities. Wen enjoys a robust excel spreadsheet in his spare time.
Job Titles:
- Member of the Leadership Team
- President & Head of Strategy, APAC
- President RAPP Berlin
Background Wolfgang heads the multicultural, highly ambitious team at RAPP Asia-Pacific Japan. For this role, he's drawing upon his experience leading and executing award-winning projects in social, digital and e-commerce for many years across the Asia-Pacific Japan region. His passion lies in finding a way for his teams to combine their desire for innovation and creativity with the pragmatism necessary to deliver high-quality short- and long-term results.
Why I'm at RAPP I love the attitude and expertise of my colleagues around the world and enjoy every single day I spend collaborating with them. I equally love to focus on mixing creativity with data science - a focus on talking less and delivering more.
Job Titles:
- Member of the Leadership Team
- Vice President, Engineering
Background Zyad has worked at Omnicom for over 25 years. He started as a software engineer, and currently leads the software engineering discipline. Zyad has been creating and leading technology teams for prestigious clients, with great results. Passionate about technology, he always drives his team to achieve best in class software engineering goals.
Why I'm at Rapp The client portfolio and technology at RAPP is amazing and gives my team and myself the right exposure to keep growing.