BLAST - Key Persons
Job Titles:
- People Experience Business Partner
Job Titles:
- Analytics Strategy Consultant
Job Titles:
- Analytics Consultant
- Associate Manager, Optimization
- Senior Analytics Optimization Consultant
As Senior Analytics Optimization Consultant at Blast Analytics, Alex works on A/B tests, personalization campaigns, and analytics strategies and implementations for a variety of clients across different industries. Alex enjoys using insights from analytics data to design solutions that yield positive, impactful results for Blast clients and their users.
With a strong background in analytics strategy and implementation - particularly with Google Analytics - Alex has continuously learned new skills. He currently focuses on optimization and helping design and run A/B tests and personalization campaigns for Blast clients. To support these efforts, Alex has developed expertise with customer data platforms (CDPs) such as Tealium AudienceStream, as CDPs can solve a lot of data problems and create exciting new opportunities for Blast clients.
Alex earned a BA in Economics from the University of Exeter. He began his career in publishing and, while working in London, began learning analytics while engaging with digital projects. After moving to Washington DC and then Los Angeles, Alex returned to the south coast of England, as one of Blast's international teammates.
Job Titles:
- Member of the Leadership Team
- Director, Strategic Solutions for Blast Analytics & Marketing
- Senior Director, Operations
As Director, Strategic Solutions for Blast Analytics & Marketing, Alexei takes initiative to build efficient and scalable processes for achieving repeatable, successful results for both Blast and its clients. Another key addition to the company in 2015, Alexei specializes in creating actionable plans and executing on complex, business-critical projects.
Alexei has more than 20 years of experience leading various technical, engineering, and marketing roles. This spans project management, product management, development, implementation, integration, and optimization. Prior to joining Blast, he was Senior Manager of Marketing Operations for Lynda.com-LinkedIn's online learning platform-where he drove the success of the marketing technical stack by defining efficient processes and leading related engineering initiatives. Before that, he was Director of CRM and Acquisition Implementation for Blurb
Alexei earned a B.A. in English & American Literature from University of California, Santa Cruz and holds Scrum Master Certification through the Scrum Alliance.
Job Titles:
- Analytics Strategist at Blast Analytics
As Analytics Strategist at Blast Analytics, Andreia partners with clients to design and provide quality assurance (QA) for data tracking strategies that answer paramount business questions, lead to a better digital experience, and guide decisions for a higher return on marketing investment (ROMI). Andreia enjoys finding creative ways to report on and answer challenging data questions.
Job Titles:
- Digital Marketing Specialist
Job Titles:
- Analytics Strategist at Blast Analytics
- Senior Analytics Strategist
As Analytics Strategist at Blast Analytics, Anita is responsible for guiding her clients toward success by developing analytics implementation strategies and supporting their use of the tools with her deep understanding of how the technology works.
Anita has more than 20 years experience in analytics, both as an analyst and in training and supporting more than 500 analytics users at McClatchy Newspapers. She's used Adobe Analytics since the Omniture days but has also worked extensively with Adobe Target, Audience Manager, and Campaign, as well as Google Analytics.
Prior to beginning her analytics career, Anita worked in the advertising technology space, both for McClatchy Newspapers and for Accipiter Solutions (later acquired by Atlas), an ad software company competing with DoubleClick.
Anita earned her BA in Journalism and Mass Communications with a concentration in Advertising from the University of North Carolina at Chapel Hill. She began working in the advertising field right out of college and fell in love with the internet and all the growing opportunities it afforded as the "new media." She holds certifications in Adobe Analytics and Adobe Target, as well as Tealium AudienceStream and Google Analytics.
Job Titles:
- Analytics Implementation Consultant
Job Titles:
- Director
- Director, Digital Analytics & Insights
Job Titles:
- Member of the Leadership Team
- Director, Digital Analytics & Insights
- Senior Analytics Strategist
Director, Digital Analytics & Insights at Blast Analytics, Brad specializes in designing solutions centered around clients' most important business questions. He won't rest until you have the right data collected in the right way to enable effective analysis and reporting. Once your customized data is flowing into the reports, Brad will turn that data into dashboards and visualizations that unleash insights to help you take action and grow your business.
Brad has more than 5 years of experience guiding clients in implementing and reporting with Adobe Analytics, Google Analytics, Firebase, and Mixpanel across various industries such as retail, automotive, travel, and healthcare. He's one of Blast's leading experts in Tealium AudienceStream Customer Data Platform (CDP), and he holds several industry certificates in Adobe Analytics, Google Analytics, and Tealium AudienceStream.
Brad a BA in Public Relations at BYU Idaho, where he discovered his love for digital analytics. Over the course of his education, he was given the opportunity to construct his own minor to allow him to study his passion, picking and choosing from subjects such as computer science, statistics, web development, and business development.
He then became BYU Idaho's first Web Analyst and helped design the day-to-day aspects of that job - a position that has grown many times over and is still producing quality analysts to this day. He also continues to make his mark by mentoring students from BYU Idaho.
A cool part of my job is the constant variety. I love taking on new challenges and solving interesting problems. I get to work not only with all kinds of analytics tools, but also all kinds of customers and verticals. Every day brings something new.
Job Titles:
- Principal Analytics Implementation Consultant
Job Titles:
- Member of the Leadership Team
- VP, Solutions
- VP, Solutions, Was Elected to the Digital Analytics Association ( DAA ) Board of Directors for 2020 - 21
An entrepreneur at heart with more than 15 years of experience, Charles works to understand organizations' most important business questions and how Blast can answer them through its proven analytics and digital marketing consulting solutions. He blends his background in technology, sales, and management to establish long-term, strategic partnerships with great companies.
Prior to joining Blast, Charles owned and managed Dinner MyWay, a chain of meal preparation facilities offering families easy and healthy meals, where he was actively involved in all aspects of sales, marketing, and operations.
Charles holds a BA in Biology with a Minor in Computer Science from California State University, Sacramento, where he also served as a Graduate Student Instructor. He has earned Google Analytics and Google AdWords Individual Qualification and is a Certified Web Analyst through the Digital Analytics Association.
Charles is active in the industry as co-chair of the Digital Analytics Association San Francisco Bay Area Chapter, and in the community as president of the Board of Directors for Take Note Troupe, an award-winning theater company in Rocklin.
Job Titles:
- Member of the Leadership Team
- Senior Director, Marketing
Job Titles:
- Client Solutions Coordinator
Job Titles:
- Digital Optimization Developer
Job Titles:
- Member of the Leadership Team
- Vice President, People Experience ( PX )
Job Titles:
- Associate Manager, Analytics Strategy
Job Titles:
- Director, Business Development
- Director, Business Development at Blast Analytics
As Director, Business Development at Blast Analytics, Jess works to create long-term value for Blast clients and partners. He believes there is always a win-win (-win) solution and works with teammates across all disciplines to make it happen.
Based out of Blast's headquarters in Rocklin, California, Jess's interest in technology began at a young age, and he has honed his business skills for more than 18 years with experience spanning sales, business development, and management. He believes the client comes first and works to deliver creative solutions that help leaders to EVOLVE their organizations.
Prior to joining Blast, Jess held a sales management role at SHI International Corp., a value-added reseller focused on technology solutions for businesses. He spent most of his career working with Fortune 100 organizations.
Jess earned a BS in Psychology with a minor in Religious Studies from Arizona State University. He was a member of the Barrett Honors College and the Phi Beta Kappa Honors Society. He has spoken at various industry conferences, such as Coupa Inspire, and led several sales training workshops.
Job Titles:
- Member of the Leadership Team
- Vice President, Analytics at Blast Analytics
- VP, Analytics
As Vice President, Analytics at Blast Analytics, Joe has helped guide the company to new levels of success over the past decade. Specifically, he leads a team of talented, data-obsessed analytical experts responsible for helping clients understand and take action on their vast amounts of data, to continuously improve and EVOLVE their organizations.
Joe, who joined Blast in 2007, has nearly 20 years of experience in analytics, digital marketing, and technology, offering a high-level of knowledge and guidance to clients across all industries. He is an expert in all major analytics platforms - including Google Analytics and Adobe Analytics - as well as tag management, customer data platforms, data visualization, reporting, and other solutions. Joe also remains on the pulse of various information technology, programming languages, tools and services, keeping Blast and its clients on the leading edge.
Previously in his career, Joe served as a network, technology, and media consultant for various organizations, then ran his own consulting company before joining Blast.
Joe, who earned a BA in Digital Multimedia from California State University, Sacramento, holds a number of Google Analytics and Adobe Analytics certifications and is a Certified Web Analyst through the Digital Analytics Association. He also is a speaker at various industry conferences and served as technical editor on two books: Adobe Analytics Classroom in a Book and Web Analytics Kick Start Guide-A Primer on the Fundamentals of DIGITAL Analytics.
An avid learner always seeking to enhance his skills, Joe often is found with his nose in a book or reading up on his favorite tech blogs.
Joe Christopher leads a Tealium webinar about creating analytics success through data governance.
Job Titles:
- Senior Analytics Implementation Consultant
Job Titles:
- CEO
- Founder
- Member of the Leadership Team
- Founder and CEO of Blast Analytics
As Founder and CEO of Blast Analytics, Kayden leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. In addition to achieving the company vision - Supporting Leaders to EVOLVE their Organizations - Kayden is committed to growing a company where people enjoy coming to work, are supported by their co-workers, are intellectually challenged, and can MAKE THEIR MARK helping clients meet their business goals.
Guided by the team's core values, Kayden works relentlessly to establish a culture of excellence, continuous improvement, honesty, fun, and ultimate success - for clients, employees, and the company. His passion and leadership has resulted in Blast's continuous evolution and growth since the company launched in 1999.
An industry trailblazer who stays ahead of trends and opportunities, Kayden is a continuous learner who optimizes everything he can. He solicits and leverages input from his team, learns from client engagements, and applies his boundless energy to keep Blast and its clients moving forward - following his proven, repeatable methodology of Strategy, Implementation, Optimization, and Training.
Kayden has spent nearly two decades building his industry expertise in all areas, with a deep focus on analytics, search engine optimization, and user experience. He is an evangelist for "the customer," helping clients create sustainable competitive advantage by developing, optimizing, distributing, and connecting valuable content to customer needs. He also pioneered the simple concept at Blast to help clients RANK, CLICK, and CONVERT.
Building on Blast's analytics and digital marketing success, Kayden is committed to expanding the company's business analytics consulting services to create even greater opportunities with enterprise clients - helping to answer more of their business questions and take meaningful action.
After earning a BA in Strategic Management and Marketing from California State University, Sacramento, Kayden began his career as a marketing intern for Sacramento Municipal Utility District (SMUD). Soon thereafter, he embarked on his entrepreneurial journey and launched Blast, which to this day counts SMUD among its many long-standing clients.
Kayden, who holds many certifications, remains extremely active in the industry, sharing his vision and perspectives at various conferences and workshops. He is community-focused, spending significant time giving back to several worthy organizations and causes, which has become inherent to the Blast culture.
When he's not online or thinking of another way to help Blast and its clients EVOLVE, Kayden enjoys biking, hiking, coaching his kids in youth sports, and driving really, really fast (on a racetrack, of course).
Job Titles:
- Senior Program Manager
- Group Leader for Alpha.Org
- Senior Manager, Project Delivery
- Senior Program Manager at Blast Analytics
As a Senior Program Manager at Blast Analytics, Kim is a natural leader with the proven ability to successfully drive team performance and deliver projects on time.
Kim is a Chicago transplant now living in the cornfields of West Lafayette (Indiana) in Boilermaker territory. She has nearly a decade of project management experience working with a variety of clients across a multitude of different industries. She loves working with all different types of clients and doing what she can to make everyone's jobs easier.
Prior to joining Blast, as the Project Manager for Chicago's most prestigious condominium law firm, Kim directed Chicago's largest real estate deconversion projects, including River City, Heritage Village Pointe, and 1400 Lake Shore Drive, closing at $89 million, $94 million and $107 million, respectively.
Before that, Kim was the Product Manager for a Chicago technology startup that specialized in digital marketing, testing, and optimization. She oversaw product launches and go-to-market strategy. She wore many different hats while the company grew from a boot-strapped startup to a fully funded firm, including head of recruitment, marketing manager, general contractor, and office party planner.
Kim earned an MBA from Bowling Green State University and a BA in French from DePauw University. She also recently completed her Project Management Program (PMP) certification.
Kim also hosts Airbnb travelers in Chicago who come to visit from all over the world. She loves providing them with tips, tricks, and recommendations to enjoy the city to its fullest. She's very passionate about encountering new places, people, and experiences when traveling and loves fostering that for others.
Kim serves as a Small Group Leader for Alpha.org - an 11-week course that creates a safe and non-judgemental space for people to explore their questions about life, faith, and God.
Job Titles:
- Controller
- Member of the Leadership Team
- Controller for Blast Analytics
As Controller for Blast Analytics, Lawrence is responsible for the delivery of finance services including accounting, treasury, reporting, budgeting, and insurance management, in accordance with legislative requirements and organizational policies and strategies. Since joining Blast in 2017, Lawrence and his team have been instrumental in improving the company's structure, controls, and governance over finance and accounting activities.
Lawrence has more than 10 years experience in providing professional services across a broad range of finance areas, including compliance, business process, business advisory, and consultancy. Prior to joining Blast, he was Controller for Fidelis Marketing, a full service online and print marketing firm in Northern California.
Lawrence earned a BS in Business (Accounting) from Golden Gate University in San Francisco.
Job Titles:
- Lead Business Analytics Developer
Job Titles:
- Senior Analytics Strategist
Job Titles:
- Senior People Experience ( PX ) Business Partner
Job Titles:
- Member of the Leadership Team
- Senior Corporate Controller at Blast Analytics
As Senior Corporate Controller at Blast Analytics, Mark provides the financial data and insights to help the leadership team make informed strategic and operational decisions to keep up with the demands of Blast's ever-changing business needs.
Mark brings more than 35 years of experience in senior financial leadership with rapidly changing companies in a wide variety of industries. Most commonly, these companies are experiencing transitions from both growth in revenue, but also in ownership - whether it be an initial public offering, a shift to private equity, or an increase in employee ownership. Mark specializes in these environments by building business infrastructure, as well as scalable systems and processes, and translating operational activities into meaningful planning and reporting. He particularly prides himself on being a mentor and leader-by-example by combining his years of knowledge and experience with a genuine "roll up the sleeves" mentality.
Mark has a BS with concentration in Accounting from California State University, Chico, where he also played on the school's volleyball team. In 2019, Mark was selected Chief Financial Officer (CFO) of the Year for mid-sized companies by the Sacramento Business Journal for his leadership in turning around the financial performance of a local solar installation company.
Job Titles:
- Senior Business Insights Analyst
As Senior Business Insights Analyst at Blast Analytics, Matthew helps business teams better analyze and communicate insights to leaders and stakeholders through the power of data storytelling.
Matthew has worked in a variety of digital enterprise roles, including e-commerce category management, and digital experience management at companies such as Microsoft and T-Mobile. Matthew has owned and delivered multiple major digital initiatives across teams using data to inform and inspire business opportunities.
Matthew earned his BA in Business Administration, Management of Information Systems from the University of Washington Bothell. He is also Pragmatic Marketing-certified.
Job Titles:
- Chief Growth Officer
- Member of the Leadership Team
Job Titles:
- Senior Digital Overlord and Fantasy Football Commissioner
Job Titles:
- Director of Data Solutions
- Director, Data Solutions at Blast Analytics
As Director, Data Solutions at Blast Analytics, Nick works with clients to help them better understand and utilize their data for better decision making and improved results. He is skilled at-and passionate about-organizing and presenting data in a way that clearly answers clients' important business questions, providing insights to help them EVOLVE their organizations.
With more than 20 years of experience, Nick is an expert in data analytics, data visualization, dashboards and reporting, data modeling, and business intelligence. In addition to being Google Analytics certified, Nick is a Tableau Desktop Certified Professional and Tableau Desktop Qualified Associate.
Before joining Blast in 2015, Nick was Business System Analyst at Rabobank, where he applied his expertise in data analytics and dashboard reporting to help businesses identify, measure, and clearly communicate performance toward goals. Prior to that, he held several business analyst, system analyst, and project management positions with various IT companies, including Hewlett-Packard, VeriFone, and Symantec.
Nick earned a B.S. in Finance from California State University, San Diego. In addition to his community involvement, which includes leading youth and high school ministry groups, Nick is an outdoor enthusiast and also has authored four fiction books.
Job Titles:
- Senior Analytics Strategist
Job Titles:
- Member of the Leadership Team
- VP, Digital Experience
Job Titles:
- Senior Analytics Implementation Consultant
Job Titles:
- Senior Analytics Strategist
Job Titles:
- Manager, Analytics Implementation