DIEDERIK MARTENS

Diederik Martens is a frequently asked keynote speaker, author of the book Marketing Automation Untangled, and MarTech consultant... Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more... In September 2018 I met with Jacques again, now as advisory board member of SMOps. We all decided to bring Jacques onboard as partner. First part-time. Jacques then took over most of the sales related work from me. This meant I could focus more on technology and our customers. At that point I also started to offload finance and IT to external suppliers. This way I had even more time available for what I love most. Marketing Technology. I used that time, starting already a few months earlier, with rolling out a best-practice marketing technology stack. Not just to show case to customers and prospects, but to create..

Primary location: Oosterhout Netherlands