GLOBAL TRANSMEDIA

In my experience, the key opportunity content providers have, is the ability to connect with audiences by being the trusted source of relevant and genuine information which is in the public interest. The challenge in a Global Transmedia economy is FRAGMENTATION. That is causing consumers to look outside the traditional trusted sources for content and beginning to open up to information sources across all media. Thus far the content has been controlled by networks like NBC, ABC, CBC, Fox etc. There is a transition of current trusted sources and the ability to expose additional trusted sources who can deliver valuable information. These types of content brands have the ability to transcend the distribution platform they are currently on and create Global Transmedia brands for news and information.

Also known as: Global Transmedia Entertainment