KRAV MAGA INSTITUTE - Key Persons


Carl Schneider

public policy and has done homeless outreach on the streets of Washington DC, Oakland, and San Francisco for 17 years.

Danny Zelig - Founder

Job Titles:
  • Director
  • Founder
  • Instructor
  • Site Director
  • Expert and Instructor
Danny Zelig is a premier self defense expert and instructor. He is a 2nd generation Israeli Krav Maga instructor of Imi Lichtenfeld, certified directly by Imi's most senior disciple and Head of the Rank Committee. He has been practicing and teaching Krav Maga to civilians, military, and law enforcement since 1983. Danny began his lifelong passion with combative sports through competitive boxing as a young teenager growing up in Israel. During his military service, Danny served as Infantry Staff Sergeant (סמל ×¨× ×©×•×Ÿ) for an active combat unit within the elite Golani Brigade of the Israel Defense Forces (IDF), including a tour of duty in Lebanon. Due to his demonstrated natural ability in combative sports, Danny was nominated to train at the prestigious Wingate Institute where received his Military Krav Maga Instructor certification in Israel in 1987. He subsequently taught Krav Maga in the IDF to active infrantry service members for the remainder of his service. Danny was formerly the California IKMF Director, and holds multiple instructor certifications in multiple Krav Maga federations and certifying authorities, including KMG and KMW. Danny's skill and rank as a top-level instructor of authentic Krav Maga is in high demand world-wide. When he is not traveling, he teaches regular classes in the San Francisco Bay Area. He is the Founder and Owner of Tactica and the Tactica Krav Maga Institute headquartered in San Francisco, California, USA. "Danny Zelig is a friend, a Krav Maga instructor, and owner of the leading schools in the Krav Maga field. Danny is one of the only instructors who never misses any combat training or any seminar, and he taught with me at most of the seminars that I gave in the US. Danny does the best job, and maintains a high level of instructors who work under him." "Tamir Gilad, IKMF GIT

Frances Lleva

Job Titles:
  • Certified Krav Maga Instructor
Frances is a certified Krav Maga instructor based in Santa Clara and believes in Krav Maga's simple and practical approach to real life scenarios. Frances is passionate about helping develop proper technique and a strong fighting mentality in her students. She has taught children, women, and coed classes. Frances is available for regular group classes and private lessons.

Jeff Pung

Born and raised in San Francisco, Jeff understands the complexities of living in an ever-changing, turbulent city. He joined the Tactica family in 2016 and immediately fell in love with Krav Maga's efficiency and simplicity, as well as its various mental benefits that one can instill in everyday life, such as determination and stress management. He appreciates aspects of all martial arts, and is also a student of Brazilian Jiu-Jitsu. As a self-defense instructor, his goal is to empower would-be victims and improve the physical and mental well-being of his students. His job outside the gym involves helping enforce justice around the world. He enjoys traveling and experiencing different cultures in his spare time.

Micha Hershman

Micha is a graduate-level certified Krav Maga instructor with a passion for practical, simple and no-nonsense self-defense solutions. He is available for private and group training sessions (fitness or Krav Maga) at our San Francisco location.

Moses L. Rickett

Moses L. Rickett is a United States Army veteran who has been training Krav Maga for 10 years. Moses is available for personal and group classes and training, children and youth classes, workshops, and team building.

Mr. Kfir Cohen

Kfir Cohen is a respected high-level firearm and counter-terror instructor at security contractor firms throughout Israel. Kfir is a certified shooting instructor from the Ministry of the Interior of Israel with extensive experience teaching and training shooting and counter-terrorism units. He was a Combat, Anti-Terror, Krav Maga, and Shooting Instructor for the Israeli Military Industry. He also served as a shooting and CQC instructor for the Sky Marshals and Border Control for the Israel Airport Authority and was the Department Head of Le'Chima Be'Terror (anti-terror warfare department of the Lotar IDF school of special counter-terrorism). He is on Reserve with the IDF Lotar Eilat (counter-terrorism and hostage unit reserves force) and serves as an anti-terror, CQC, and hostage response instructor. Mr. Kfir Cohen is currently part of the training personnel at the leading integrated solutions provider for government agencies, police, law enforcement, military and commercial customers worldwide, where he leads a regional training department in Israel. As a Senior Counter-Terror and Krav Maga (Self Defense) instructor, Mr. Cohen combines the unique sets of skills and knowledge that are hard to find in one individual. This and his knowledge of the critical infrastructure security and counter terror fields made Mr. Cohen a valuable, indispensable and singular individual in our academy.

Sam Mazaheri

Sam has over 10 years of martial arts experience and began practicing Krav Maga in 2015. He is a black belt in Tae Kwon Do and has trained in Eskrima, Hapkido, and Brazilian Jiu-Jitsu. Sam became interested in Krav Maga after considering its practical, real-world self-defense applications; namely, defense against weapons and multiple attackers. In his spare time, Sam enjoys spending time with his wife and eating BBQ.

Thomas Wai

Thomas appreciates and enjoys the practicality, simplicity, and effectiveness of Krav Maga and has been a Krav Maga practitioner for over 5 years. Thomas previously trained in other martial arts, including Brazilian Jiu Jitsu and Muay Thai, and brings this experience to his training. Thomas joined the team in 2013 and studied under Danny Zelig and Oper Har-El before attaining his Graduate rank. Thomas looks forward to continuing his climb along the KMI ranks and mastering all levels of the Krav Maga defensive system.

Tom Powell

Tom Powell is a passionate martial arts enthusiast who was born in Monroe Louisiana that has been with Tactica Krav Maga for about three years. He has acquired a background in the United States Army in the infantry for six years along with three years of MMA training. Tom has two daughters Emily and Britney who enjoys playing Volleyball within a high school team. On his free time Tom enjoys training his newly adopted puppy Buddy!