MAIN STREET - Key Persons


Anthony Schmitt - Chairman

Job Titles:
  • Chairman of the Board
  • Chairman of the Board of Directors for MSBIA
Anthony is the Chairman of the Board of Directors for MSBIA, as well as a proud member of the Buy Local executive committee. He is a local Artist, and Interior Designer as well as a long-time Resident of Main street and the artist who created the world famous shopping cart tree at Edgemar, an Anual art installation for the last 25 years. It was Edgemar that originally brought Anthony to Santa Monica, when he opened the MOCA store years ago. He has years of experience of retail display work at institutions like Barney's New York, and the Flagship store of The Broadway in South Coast Plaza as well as Weinstocks in Stockton, and Salt Lake. He was Co-founder of the "7th east Press" newspaper during his university days, and is an art director for a creative summer camp in Tokyo, "Msterio". Somehow, he still finds the time to work with select clients on design and community projects. The charity he supports and would love for you to learn more about is a men's organization called "In the meantime", which is dedicated to making a difference for Los Angeles LGBTQ community.

Carol Incontro

Carol Incontro currently provides PR & Marketing services for the Main Street Business Improvement Association. Carol works for Matrix Planning, Inc., a financial planning company on Main Street. Carol also works as the Marketing Director for Matrix Planning's start-up company, AvaWorks, Inc., an avatar company specializing in mobile applications. She received a degree in Fine Arts from Nassau College in New York and a B.A. in Communications/Mass Media from UCSB in Santa Barbara, CA. Carol's interests include art, music, photography, travel and cooking.

Denise Bohannon

Job Titles:
  • Member of the Board
Denise Bohannon is a proud Main Street board member, as well as an unapologetically fabulous hat lady & stylist for Bollman Hat Company. As a native Santa Monican, she wants to contribute as much as she can of her time to making Main Street the place that represents the heart of this City and the original "Dog Town".

Hunter G. Hall

Job Titles:
  • Executive Director
  • Board Executive Director
A progressive hospitality professional with experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices for small businesses. He now serves in the role of Executive Director of the Main Street Business Improvement Association in Santa Monica, acting as the chief lobbyist and advocate for all merchants on Main Street in Santa Monica and as a liaison to The City. In this role, he regularly negotiates issues affecting the interests of Main Street with City Council, City Staff, and community stakeholders as well as neighborhood groups and residents. He regularly works alongside City Staff and The Chamber of Commerce and in 2016 he was honored at the Chamber's annual dinner for his advocacy work on behalf of the small business community. He has also acted as the point person for The City of Santa Monica's education and outreach efforts on the Minimum Wage ordinance, as a team member with Lee Andrews Group. In this initiative, he worked directly with City Staff to orchestrate programming that educated and advised all businesses in Santa Monica on how to be compliant with The City's laws. Prior to this, he founded the Santa Monica Restaurant Coalition (SMNRC.net) in 2015 after working with its Los Angles counterpart (NRC.la) and was instrumental in the crafting of the Santa Monica Minimum Wage Ordinance of 2016 as an advocate and lobbyist for the hospitality industry. He worked directly with The City of Santa Monica and counterparts in organized labor to reach critical compromises on hotly contested issues, including service charges, surcharges, and paid sick leave. Hunter recently completed his term as President of the California Restaurant Association's L.A. Chapter, and is a regular speaker at seminars in Southern California covering issues specific to the hospitality industry. He is considered a thought leader in Alternative Compensation Models (A.C.M.'s) and is regularly called upon for advice and practical insight on the topic, both culturally and legally speaking. Hunter is often called upon to assist struggling restaurants, cafes, and nightlife destinations reposition and restructure themselves, and to mitigate operational exposure. He has also been tapped by several emerging technology companies to work on applications and systems unique to the hospitality industry, having worked with corporate brands and independent operations. Also, he has a killer beard.

Jenny Rice

Job Titles:
  • Promotion and Marketing Committee
Jenny has been involved with the Main Street Business Improvement Association since 2014. She helped spearhead the first Howloween pet event and was hired to revamp the beloved Summer Soulstice Festival, successfully working with the City of Santa Monica to close the street for the iconic event. Jenny manages the social media platforms for Main Street, Venice_Sunsets and is the liaison between MSBIA and the Santa Monica Daily Press where she works full time as director of marketing and partnerships.

Simone Acciai

Job Titles:
  • Member of the Board
Simone was born and raised in Florence, Italy, and makes better gelato than you could ever hope to. After his MBA, he landed in California in 2011 and fell in love with it right away. What was supposed to be a 6 months an English language course ended up becoming a new life abroad! Pursuing his version of the American Dream, he opened Dolcenero Gelato with the hope of bringing the most authentic flavors from his country right here to Santa Monica. After years of successful business, and many awards, Simone cannot be prouder to be part of this community that he has chosen to call home.

Ted Winterer

Job Titles:
  • Member of the Board
  • Co - Chair of Community for Excellent Public Schools
  • Member of the Santa Monica
Ted's first job in Santa Monica in 1992 was at a movie production company based in the Edgemar building on Main Street and he hasn't left "the Street" since then. He and his wife settled in Ocean Park in 2000 and raised their family here and he's now a real estate agent at the Main Street office of Compass. Ted has been an active member of the Santa Monica community for over two decades and served as the President of the Ocean Park Association; member of the City's Recreation and Parks Commission and the Planning Commission; a City Councilmember 2012-2020; and Mayor 2016-2018. In addition to his duties with MSBIA, Ted is currently the Co-Chair of Community for Excellent Public Schools; Vice-President of the Santa Monica Bay Audubon Society; and a committee member working on the Experience Management Plan for Santa Monica Travel and Tourism.