RACHEL FELSINGER

I have been fortunate to work for multiple large scale retail brands and have been part of multiple projects that helped tailor their online experiences to cater to their customer demographic. My design philosophy is centered around finding a connection between a brand and their users and creating a meaningful product that has been validated and tested through various iterations. I also believe in a happy marriage between design aesthtic and usability and that an incorporation of both always draws the users effectively into the experience from the brand and keeps them engaged throughout their journey.