TRUE PRICE - Key Persons


ADRIAN DE GROOT RUIZ

Adrian de Groot Ruiz is Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University, where he did research into behavioral economics and sustainable finance. Adrian holds an MSc in Econometrics and a PhD in Economics from the University of Amsterdam. Adrian was a member of the Global Shapers (a World Economic Forum community) Amsterdam and of think tank Worldconnectors, where he co-chairs the working group addressing the Dutch corporate Post-MDG Agenda. For years, Adrian has been listed in the top of the "Sustainable Top 100", a list of Dutch professionals who are active in sustainability. Adrian is also Executive Director at Impact Institute.

Claire van den Broek

Claire is Public Entrepreneurship Lead of True Price She holds an MSc in Business Administration at Erasmus University Rotterdam. Claire is our Public Entrepreneurship Lead and works with the team on developing and managing partnerships with governments, universities, NGO's and social enterprises. She has working experience in various roles and sectors: from marketing and business development in telecom and retail to Partnerships management for an NGO. Claire is a hands-on team player with the conviction that together with partners and in coalitions, transformative change can be realized.

Estefania Marti Malvido

Estefania is a True Price Trainee She has a master's in Public Policy and Administration specializing in Food from the University of Massachusetts Amherst. Estefania is a True Price Trainee. Before joining us, she worked as a research analyst with the Access to Nutrition Initiative (ATNI), an international NGO focused on benchmarking and private-sector accountability. She has a master's in Public Policy and Administration specializing in Food from the University of Massachusetts Amherst. Before moving to the Netherlands, she completed an internship with the International Food Policy Research Institute. Estefania is passionate about practicing and teaching ashtanga yoga

Herman Mulder - Chairman

Job Titles:
  • Chairman
Herman Mulder is co-founder/chair of True Price Foundation. In addition, he currently serves as, inter alia, Chairman SDG Charter Foundation, advisory board member of Social Finance NL, and expert member of Reference Panel IOB/Ministry Foreign Affairs. Herman Mulder is the chair of True Price, and co-founder/chair of True Price Foundation. In addition, he currently serves as, inter alia, Chairman SDG Charter Foundation, advisory board member of Social Finance NL, and expert member of Reference Panel IOB/Ministry Foreign Affairs. He was a former Director-General, Head of Group Risk Management at ABN AMRO Bank (1998-2006) and Head of Global Structured Finance (1995-1998). He was the initiator of the Equator Principles (2002/2003). After his retirement from ABN AMRO Bank in 2006, he was, inter alia, Board Member (2007-2014) and Chairman (2011-2013) of the Global Reporting Initiative (GRI) and Board member of Utz Certified (certification coffee, cocoa, tea). He was an independent member of the Dutch National Contact Point for the OECD MNE Guidelines (2007 - October 2016). He is currently a Fellow at Nyenrode Business University (focusing on "Making Business and Markets fit for Sustainable and Responsible Purpose"), co-founder and Chairman of True Price Foundation, Chairman of the (multi-stakeholder) SDG Charter Coalition Foundation, board member of the Human Cities Coalition, Worldconnectors, and a member of the TEEB Advisory Board (The Economics of Ecosystems and Biodiversity); he is ambassador of the IIRC (integrated reporting). He is currently leading an SDG-related initiative by the Dutch financial sector on i.a. blended finance. He was mentioned among "the 100 most influential people in finance" by the US Treasury and Risk Magazine (July 2007). He has received recognition as Knight in the Order of Oranje-Nassau (in 2005), and was promoted to Officer in 2017.

Michel Scholte - Founder

Job Titles:
  • Co - Founder
  • Executive Director
Michel Scholte is Executive Director and Co-Founder of True Price. He holds an MSc in Sociology from the VU University Amsterdam, where he specialized in social research, agent based modelling and living wages. In addition, he is a member of think tank Worldconnectors and alumnus of the World Economic Forum Global Shapers Network. He holds various international advisory board positions in the field of impact measurement and valuation. Michel is also Director at Impact Institute.

Oscar Byrne

Oscar is a True Price Analyst Intern Oscar, a True Price Analyst Intern, holds a Bachelor's degree in Business and Economics from Trinity College Dublin, specializing in International Trade and Political Economy. Outside of True Price, he has a passion for music and anything in the great outdoors.

Pietro Galgani

Job Titles:
  • R & D Manager
Pietro is R&D Manager and leads the Data and True Price method development work He has a BSc in International Development and MSc in Industrial Ecology. Pietro is R&D Manager and leads the Data and True Price method development work. He is passionate about developing new ways to bring social and environmental data to decision makers. He has been working on the Global Impact Database since 2017. He has a BSc in International Development and MSc in Industrial Ecology, and he loves gardening, music and food.