T. WHITE CREATIONS

Customer engagement means they get to know you, like you and trust you. As they visit your website, follow your social media pages and sign up for your email newsletter, they begin to understand more about you and your business. Getting them to try your products/services and buy your products/services comes through storytelling, reviews and the ability to solve their biggest problems and pain points. Once they have made their purchase, we want them to advocate for you. The more your customer and clients engage, purchase and advocate for you, the less chance you have of losing them to a micro-moment. Pssst, 70% of consumers will abandon brand loyalty in a micro-moment... How do we continue to engage with our customers? It's easy. Make them happy. Give them a reason to tell the story of how you helped solve their problem. Then, the journey begins all over again. (know, like, trust, try, buy, advocate)

Primary location: Mansfield United States