IDENTITY

"Meeting with a client to discuss their design project for the first time is always exciting. It's the beginning of an engagement of ideas, to realise a dream from which we can develop and create a clear vision and bring it to reality... Although much of my inspiration is drawn from international design and Melbourne's unique culture, I also look to the inherent beauty in nature's organic shapes and forms to feed my creativity... To be truly successful, the design needs to provide an emotional connection to my client's story and leave a lasting impression."

Also known as: id entity pty ltd, identity design