JOE BURUD

User Experience practitioner with over 16 years interactive experience in e-learning, advertising, financial, automotive, travel and e-commerce. I believe in a strong user-centered design approach with the user's goals, pain points and aspirations at the heart of every step in the product life cycle... It all starts with understanding. From the the business side it's understanding what they're trying to accomplish not just in the short run but how it fits into the company's long term goals. What does success looks like? What is the timeline and constraints?