LORI GUERZINI

Lori Guerzini is a UI/UX Designer based in Philadelphia. art + strategy + technology = ME!... My career history has such a long and winding path and I never thought I would end up here. User Experience wasn't really a thing until the late nineties. Growing up I always had a passion for art and science, but I never thought about combining them for a career. Ummm wait…. that's not entirely true. For a millisecond I wanted to become a medical illustrator. Until I realized that I would have to draw blood, guts, and body parts. Gross! But I digress…After getting my B.S. in marketing, I started working in retail as a Sales Manager. It was here that I found my passion for computers. I loved setting up creative displays of merchandise and then tracking their sales. On the flip side, I would use the computer data to strategize how to increase the sales of items that weren't selling. After tiring of the retail life, I decided to go back to school for computer programming. Cue the parental..

Also known as: Lori