SEMCO - Key Persons


Brian Roth

Brian is no stranger to the energy service business, having worked in the supply side, utility billing audit and procurement space for more than a decade. Brian has an exceptional skill for finding savings opportunities on utility bills that even the most experienced professionals may overlook. With great attention to detail and a passion for looking at opportunities through a unique lens, Brian is a valuable asset on any supply-side project. Brian holds an Accounting degree from Auburn University, is a Certified Energy Manager and a Certified Energy Procurement Professional from the Association of Energy Engineers. In his free time, he enjoys spending time with his family, mountain biking and going to the beach whenever he can.

Jim Fletcher

Jim has over 50 years' experience in construction and marketing businesses and has been building successful companies since the 1970s. As president and founding partner of SEMCO, Jim helps lead our sales and marketing efforts in strategic verticals throughout the US. Jim's philosophy has always been to offer best in class, quality services over quick fix solutions based on price alone. He holds a building contractors license in Florida and specialty contractor's license in much of the southeast, allowing SEMCO to successfully design and complete a wide variety of energy savings projects for its customers. Jim holds a bachelor's degree from the University of Florida and is a proud Gator fan. In his free time, Jim enjoys spending time with his large family that includes grandkids and great-grandkids, is very active in his church and is always ready for a round of golf, a tennis match or a game of racquetball.

Joey Raynaud

Job Titles:
  • Certified Energy Manager
With vast experience in the commercial and industrial (C&I) energy efficiency space, Joey brings a wealth of knowledge in helping design, implement and measure & verify a variety of energy savings projects. From HVAC asset renewal projects, building automation systems, controls, to developing complex motor management programs, Joey's focus and attention to detail allow him to tackle even the most complex applications and systems. Joey is a Certified Energy Manager and holds a Mechanical Engineering Degree from UAB. In his free time, Joey enjoys spending time with his wife and son, playing guitar, and staying active through Kyokushin karate.

Kristi Biggs

Job Titles:
  • Design Analyst
Kristi grew up in the lighting business as her father owned a lighting agency representing many of the industries top companies. Since branching out on her own in 2008, Kristi has more than a decades experience in developing commercial and industrial (C&I) energy efficient lighting projects. Kristi is also a certified lighting design analyst and is in charge of creating custom lighting layouts and photometrics for even the most complex applications. She works with our clients from the initial meeting and audit process, through project implementation. With attention to detail and a knack for navigating complex lighting applications, Kristi's technical expertise helps our customers achieve their energy cost reduction and lighting goals. Kristi holds a degree from Auburn University. In her free time, she enjoys spending time with her husband and two kids, playing softball, cooking and visiting Hawaii whenever possible.

Michael Crider

In starting SEMCO, Michael's sole mission was to develop a company that helps commercial and industrial (C&I) clients reduce energy costs while always putting the customer's needs first. His passion for service and process driven results have helped lead the company from a small Alabama operation to a leading provider of energy efficient technologies to companies throughout the US. Michael's primary focus is business development with national accounts and creating strategic cost reduction roll out initiatives with our growing customer base. Michael works with clients from the beginning planning phases of a project through project implementation and also helps secure all available incentives for our clients. Michael holds a bachelors degree from the University of Memphis. In his free time, he enjoys spending time with his wife and dog, running, soccer and playing chess.