SWEET INSIGHT GROUP

Positivity, joy and optimism are our hallmarks. We believe work (and life!) should be fun. We are confident things will turn out for the best, and guess what? They regularly do... When it comes to identifying new ideas and developing concepts, we find that most clients want a hybrid of ideation and pragmatic convergence about how to innovate around what they already do well, or can do better. We create customized "whitespace convergence sessions" for client teams, often at the end of an exploratory research study. These sessions ignite teams for "what's next."... We embrace the new. We dig in and get curious. We work to answer challenging questions... and to make research fun!