ADSLOT - Key Persons


Charmagne Jacobs

Job Titles:
  • EVP of Marketing and Client Strategy
Charmagne Jacobs serves as EVP of Marketing and Client Strategy for Adslot. As a member of the executive team she oversees Global Marketing, NA Client Success and Publisher Partnerships. A seasoned advertising veteran, Charmagne has held leadership roles across Entertainment, MarTech, and AdTech. Prior to joining Adslot, Charmagne led brand marketing for Experian Marketing Services focusing on Content, Lead-Gen, Communications, and Social Strategy.

Fernando Tinoco

Job Titles:
  • Chief Product Officer
Fernando leads the product teams at Adslot. With more than 20 years of experience in digital tech, Fernando is responsible for a customer-centric product strategy that delivers on the Adslot purpose of advancing how advertisers, agencies and publishers collaborate to trade premium media. Fernando joined Adslot in 2017, after spending over a decade in Journalism and product management stints in digital native companies such as SEEK and SitePoint.

Mr Adrian Giles

Job Titles:
  • Chairman of the Remuneration Committee
  • Director
  • Non - Executive Director
  • Chairman of Fortress Esports
Adrian Giles is an entrepreneur in the Internet and Information Technology industries. In 1997 Mr Giles co-founded Sinewave Interactive which pioneered the concept of marketing a website using search engines and was the first company in Australia to offer Search Engine Optimisation (SEO) as a service. Mr Giles co-founded Hitwise which grew over 10 years to become one of the most recognised global internet measurement brands in the USA, UK, Australia, NZ, Hong Kong, and Singapore. Whilst positioning the company for a NASDAQ listing in early 2007 Hitwise was sold to Experian (LSX: EXPN) in one of Australia's most successful venture capital backed trade sales. Mr Giles is also Chairman of Fortress Esports - an esports and video game entertainment company. Mr Giles is Chair of the Remuneration Committee and a member of the Audit & Risk Committee.

Mr Andrew Dyer - Chairman

Job Titles:
  • Advisor
  • Chairman
  • Director
  • Chairman of the Rozetta Institute
  • Chairman of the Strategic Advisory Committee of the Digital Financial Cooperative Research Centre
  • Member of BCG
  • Member of the Adslot 's Audit & Risk Committee
  • Senior Partner Emeritus and Senior Advisor of the Boston Consulting Group
Mr Dyer is the Chair of the Rozetta Institute, a not-for-profit accelerator supporting industry and university teams come together to establish national research facilities, with the support of government grants, that can create future economic and social impact. Mr Dyer is Chair of the Strategic Advisory Committee of the Digital Financial Cooperative Research Centre and a member of the Finance Committee of the Council of the Australian National University. Mr Dyer is also an advisor to several public and private company CEO's and boards. Mr Dyer is a Senior Partner Emeritus and Senior Advisor of The Boston Consulting Group (BCG). Mr Dyer is a member of BCG's global Senior Partner Emeritus Council. In his 28 years with BCG Mr Dyer supported senior executives in leading companies around the world. He also held local, regional and global leadership positions, including leading BCG's People & Organization and Enablement Practices. He was also a member of BCG's global Executive Committee and held roles on several BCG Board Committees. Prior to joining BCG in 1994, Mr Dyer worked for the Commonwealth Bank and the Australian Federal Government. Mr Dyer is a member of the Adslot's Audit & Risk Committee and Remuneration Committee.

Mr Ben Dixon - CEO, Founder

Job Titles:
  • CEO
  • Co - Founder
  • Director
  • Executive Director
Ben Dixon has over 25 years' experience in the advertising and ad-tech industries. This includes both media planning and strategy roles at leading agencies groups such as Publicis and Omnicom. During this period he was involved in the development of digital media strategies for a number of prominent technology and telecommunications brands in Australia. Mr Dixon was then a founder of Facilitate Digital where he was involved in conceptualizing and developing the Symphony Media workflow platform. During his tenure as Chief Executive Officer at Facilitate Digital he oversaw the international expansion of Symphony and its first adoption by global agency groups. Following the acquisition of Facilitate Digital by Adslot in late 2013 he became an Executive Director of Adslot Limited. Mr Dixon was appointed Chief Executive Officer of Adslot in February 2018. Mr Ben Dixon joined Adslot in December 2013 as an Executive Director on the implementation of the merger between Adslot and Facilitate Digital Holdings Limited. Ben's career in the advertising industry goes back over 19 years and includes roles at several large multinational agency groups including DDB and Mojo. He has wide experience across both the media buying and account management fields and in particular he conceptualised and then co-founded Facilitate Digital Holdings Ltd.

Mr Mark Licciardo - Secretary

Job Titles:
  • Company Secretary

Mr Tom Triscari

Job Titles:
  • Director
  • Non - Executive Director
  • Expert
  • Head of Corporate Development, Interim Chief Financial Officer and Executive Director
Tom Triscari is a leading expert in the programmatic adtech industry. He is the founder and CEO of Lemonade Projects, a programmatic innovation agency based in NYC running strategic projects and experiments at the intersection of economics, game theory, and principles of radical transparency. The underlying thesis of Tom's work is based on his methodology paper Programmatic Lemon Market Game published in May 2020. Mr Triscari's programmatic experience began in 2007 developing addressable TV and data product requirements as a consultant for Project Canoe in New York, an initiative led by Comcast and Time Warner. He managed a multi-market team at Yahoo! Europe in Barcelona with responsibility for Right Media, the first programmatic exchange. At pre-IPO, Criteo in London, Tom built and managed supply-side and data science teams. With the budding in-house market starting to take root, he was brought on as CEO to reposition Amsterdam-based Yieldr, a DSP platform. In 2015, Tom founded Labmatik, a programmatic transformation consultancy. Mr Triscari has a B.A. in Economics from UCLA, an MBA from the University of Notre Dame, and hosts Quo Vadis - a leading industry newsletter. Mr Triscari was appointed as a non-executive director on 9 August 2021.

Ms Sarah Morgan

Job Titles:
  • Director
  • Non - Executive Director
  • Non - Executive Director of Nitro Software Limited
Sarah Morgan has extensive experience in the finance industry, primarily as part of independent corporate advisory firm Grant Samuel. Ms Morgan has been involved in public and private company mergers and acquisitions, as well as equity and debt capital raisings. She holds a degree in Engineering and a Master of Business Administration from the University of Melbourne and is a Graduate of Australian Institute of Company Directors. Ms Morgan is a Non-Executive Director of Nitro Software Limited (from November 2019), Future Generation Global Investment Company Limited (from July 2015) and Whispir Limited (from January 2019). Ms Morgan was previously a Non-Executive Director of Hansen Technology Limited (from October 2014 to December 2019). Ms Morgan is Chair of the Audit and Risk Committee.

Rob Jones - CTO

Job Titles:
  • Chief Technology Officer
Rob is responsible for technology strategy and heads up the software engineering teams, developing the Symphony and Adslot platforms. Rob's super passionate about building great teams who love innovating our products and pioneering change in the industry. Rob is a seasoned leader in software engineering and tech strategy, with 20 years of experience working in the UK, US, Europe, and Asia Pacific. Prior to Adslot Rob was Head of Engineering for Class Ltd. He has also held senior IT roles at Fuji Xerox, Flexi Group, SAS, and was Head of IT Strategy for ING Direct.

Robyn Parker - CIO

Job Titles:
  • Chief Information Officer
Robyn is responsible for technology service delivery for all applications both built and used by Adslot. With over 20 years in the IT sector, Robyn has accumulated a broad range of technical experience in both online and offline environments. Prior to Adslot, Robyn held the role of Chief Information Officer at Facilitate Digital. He has also held the positions of CTO for Traffion Technologies and Director of Operations for RedSheriff.

Ryan Canty

Job Titles:
  • General Manager - UK
  • General Manager for the UK
As General Manager for the UK, Ryan is responsible for buy side and sell side relationships. Ryan has experience is sales, sales management and strategy as well as extensive knowledge of publisher ad-servers and DMP's across all buying disciplines. Ryan has been with the business since 2015, his previous role was Head of National Digital at a UK publisher and has built up 14 year career in Media, collaborating with advertisers and agencies.

Tom Peacock - Chief Commercial Officer

Job Titles:
  • Chief Commercial Officer
Tom is a highly experienced media industry executive with over 20 years experience across a variety of international sales, product, and strategic roles. As Chief Commercial Officer, Tom is responsible for Sales, Client Services, and Operations for both the APAC, and EMEA regions. Tom joined Adslot when Facilitate Digital was acquired by Adslot in 2013, having originally joined FD as Chief Product Officer in 2006 before becoming Chief Operating Officer in 2008. Prior to moving to Australia in 2005, Tom worked in his native UK where he started his career in media strategy before moving into digital in 2000 with Outrider (now MEC Interaction), one of the world's leading digital marketing agencies, where he was appointed to develop a consistent brand proposition across all markets within Western Europe. He later became Managing Director for their UK business.