ANTHONY NATER

Digital Product Manager with over 13+ yrs experience managing the development and optimization of professional web properties, products, and services. Taking a consumer first approach, I assess areas to increase customer engagement and satisfaction through Customer(CX)/ User Experience (UX) methodologies. Whilst aligning those experiences with business opportunities that aim to maximize revenue and market growth while minimizing costs. Being the convergent voice of both customer and business needs, I am positioned to be the cross-functional guiding force for the entire life-cycle of a product, responsible for establishing product direction, evolution, and on-going optimization... User profiling and define targeting. Curate qualitative user metrics, analyze quantitative data collection. Identify user pain points, drop off points, and areas for testing and optimization to drive user engagement and satisfaction.