APP AUTHORITY
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Yes, App Authority is a for profit service. App Authority listings are not ads, and cannot be purchased in a direct way like ads. However, somewhat like an affiliate company, App Authority does receive performance-based payment (through an ad network) for customer acquisition activity that occurs as a result of App Authority...
App Authority believes that "an App's ability to successfully promote itself via paid advertising" is a strong indicator for the quality and popularity of an App. We believe most Apps are of low quality - in part because it has become so easy to create an App. Due to their low quality, these Apps typically have little or no success when trying to promote themselves using paid advertising. Conversely, we believe that only high quality Apps are typically successful when trying to promote themselves using paid advertising.