BECKY

Becky is a design strategy maven with 20 years in site, app, brand, product & service innovation. She's an Intuitive Catalyst leader, extending her human-centered design practice to empathetic team guidance. Her T-shaped, generalist background spans UX/UI, research, ecom, marketing, & product management... Becky is a human-centered design and insights leader with 20+ years experience in driving intuitive brand ecosystems, with much of her career focused on shopping mindsets and behaviors. In her role at the Nike center of excellence for research, data, analytics, she conducted quantitative and qualitative studies to inform omnichannel customer and shopper relationships. She also led the UX for Nike.com and Nike App, as well as innovating on new service models for workout motivation within the Nike incubator. She is a hybrid digital guru whose background spans consumer research, business strategy, and design, as well as ecommerce, digital marketing, and branding. Before Nike, she..